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DUO Marketing + Communications Press Office
DUO Marketing + Communications is a specialist PR, digital and marketing agency servicing B2B technology companies in sub-Saharan Africa. DUO incorporates PR with digital to deliver results and ROI for clients.
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Judith MiddletonWe all feel it, it's been a challenging year and the outlook is looking uncertain. Businesses are critically reviewing budgets. But this is the time to sharpen your focus and partner with an expert who knows your market. Niche agencies have the ability to be more nimble in an evolving PR market, and offer clients scalable, focused and flexible models of service that delivers impactful PR, with a high return on investment. 21 May 2019 Read more

Judith MiddletonDuring 2018 we made some significant changes to our internal team structures that have improved our business, delivering greater value to our clients, and a richer and more fulfilling work experience for our team across PR and digital marketing services. 6 May 2019 Read more

DUO Marketing + Communications committed to developing PR and marketing industry talentDigital PR and marketing agency DUO Marketing + Communications (DUO) launched its very first graduate programme for PR and communications graduates earlier this year and has placed the first of what it hopes are many, graduates. 18 Apr 2019 Read more

DUO launches Graduate Programme for PR industry entrantsDigital PR and marketing agency DUO Marketing + Communications (DUO) has launched a Graduate Programme for PR and communication specialists. 11 Jan 2019 Read more

Want video for your business? Here is the rule book for optimal resultsVideo has become an important part of any marketing and communications strategy (although it's unlikely ever to displace text entirely, whatever Facebook wanted us to believe). But it can be expensive and time-consuming to produce, so it's vital to be very clear about your goals, and to understand how the process works, if you want to be sure of getting value out of your investment. This is our ten-step guide to being a happy video client: 7 Dec 2018 Read more

The most successful PR and digital marketing tactics for tech companies in 2018Collective opinions from the Team at DUO Marketing + Communications 13 Nov 2018 Read more

Owning the gap between business objectives and marketing investmentDUO Marketing + Communications launches new Advisory Services Division to help tech companies optimise the gap between marketing activities and return on investment from their spend. 2 Aug 2018 Read more

15 reasons why tech businesses should partner with DUODUO Marketing + Communications is celebrating 15 years as a niche tech PR and digital marketing agency in Southern Africa. Our clients range from local, owner managed businesses, to large corporates and multinational clients like Oracle, Wirecard and Huawei Enterprise across their vertical markets. If you are considering a communications partner, here are 15 reasons why we could be the right fit for your business. 24 Jul 2018 Read more

Influencer marketing 101The popularity of social media platforms to market goods and services for businesses has made the term 'influencer' one of the latest buzzwords in the marketing sphere. In 2018, influencer marketing will continue to be a driving force for businesses looking to expand their audience and enhance sales through social media. 3 May 2018 Read more

DUO expands its capabilities and services with three new appointments in 2018DUO Marketing + Communications, a specialist B2B tech PR and digital marketing agency, has started the new year with the appointment of three new team members. 22 Jan 2018 Read more

Ensuring your website effectively reflects your brandWhile B2B technology companies are increasingly going online to drive brand awareness and potentially generate leads, many continue to be challenged by one of the most basic tools in the digital marketing kit - their website. 8 May 2017 Read more

Judith MiddletonRelationships matter in public relations (PR), and having retained a client for over 10 years is no mean feat! 4 Apr 2017 Read more

Social media marketing: Three trends to watch out for in 2017While social media may have started off as a means for individuals to connect and engage with others online, the medium's ascension to being a mainstream marketing, advertising and communications platform worldwide means that the way it is used is continually evolving. 3 Feb 2017 Read more

DUO Marketing and Communications scoops 2016 Veeam agency of the year awardSpecialist tech PR agency DUO Marketing + Communications has been awarded 2016 Veeam Agency of the Year at the company's annual PR summit held in Amsterdam. 20 Oct 2016 Read more

Destroyed by fire, rebuilt by charity: Harrington House for Children, a community success storyMrs Elizabeth Barrett's home for children in need, on Harrington Street in Cape Town burnt to the ground in December 2013, leaving her and the 14 children in her care without shelter. "We couldn't save any belongings," said Mrs Barrett. "All I could save was the children." 21 Jul 2016 Read more

Tech PR storming into AfricaSpecialist B2B tech PR and digital marketing agency DUO Marketing and Communications welcomes two new clients to its growing portfolio of customers that want to grow market share in South Africa and the sub-Saharan region. 5 Apr 2016 Read more

Leading tech agency joins AfricaCom as media partner in AfricaDUO Marketing and Communications, a specialist B2B Tech PR and digital marketing agency, is joining this year's AfricaCom conference as a media partner. 29 Oct 2015 Read more

Creating jobs and redefining the web design business modelA report released by 'We Are Social' earlier this year found that South Africa has 24.9 million active internet users. While one may shrug that off and say that's disappointing, considering it's less than half the current population, one can't deny the fact that the internet provides access to a huge target audience. This access to potential clients and customers is driving the increased demand for all businesses, including the smaller ones, to have a presence online and a channel to prospective customers 24/7. 8 Oct 2015 Read more

Integrated digital strategies delivering unexpected results for DUO's clientsSpecialist B2B PR, marketing and digital consultancy, DUO Marketing + Communications, recently delivered another successful integrated digital campaign for one of its long-standing clients that has not only provided tangible sales, but has exceeded the client's sales target by almost tenfold, and has achieved a strong brand sentiment score too. 17 Sep 2015 Read more

Dubai-based PR agency selects DUO as its Africa partnerDUO Marketing + Communications has signed a partnership with Procre8 in Dubai to become their exclusive service channel for PR clients wanting to expand into Africa. 29 Jul 2015 Read more

Leading tech agency joins VAS Africa and AfricaCom as media partner in AfricaDUO Marketing and Communications, a specialist B2B tech PR and digital marketing agency, is proud to be a media partner for this year's VAS Africa and AfricaCom conferences. 19 May 2015 Read more

Specialist tech companies need a specialist digital agencyMany B2B technology companies in South Africa have yet to fully embrace social media, perhaps believing that it does not give them exposure to the right target audience. Or it might be because they have yet to find the right digital agency that understands who they are and what they do. 18 Dec 2014 Read more

Why marketers should get personal with emailEmail marketing is still the most widely used tool in the marketer's toolbox and a key driver of business value, but it should be used in an increasingly sophisticated way to tap into the full power of the inbox, says DUO Marketing + Communications chief executive Judith Middleton. 17 Nov 2014 Read more

DUO scores a perfect 10 in best year yetDoubled revenues, a Gauteng office, a wide range of new digital offerings, a team three times the size, and an enviable client list are just some of the achievements DUO Marketing + Communications is celebrating at the end of 2014 - a busy but productive year for the niche B2B tech PR and marketing agency. 13 Nov 2014 Read more

PR campaign success is less about the bling and more about the planThe most critical time in any public relations campaign lifecycle, is the first 30, 60 and 90 days - the time in which you have to go from proposal to delivery mode, with the added impact of excellent and more importantly, sustainable customer service. 6 Nov 2014 Read more

B2B tech agency on growth trajectoryNiche B2B tech agency, Duo Marketing + Communications, has not only added four more accounts to its portfolio, but also five new staff members in a little more than three months. 14 Aug 2014 Read more

Local tech PR agency wins global award for collaborationGlobal technology firm Veeam Software has named DUO Marketing + Communications as "Most Collaborative Agency 2013" at its inaugural Global PR Summit in Barcelona. 26 Jun 2014 Read more

Judith MiddletonA decade ago I decided to open a small niche PR agency focused on Cape Town's then-burgeoning technology sector. This year DUO turns 10. Reaching the milestone has given me pause for thought: to take stock of the journey so far, to remember the choices I've had to make along the way, and reflect on how these choices are likely to guide the further evolution of DUO over the coming years. 15 May 2014 Read more

Judith MiddletonThe companies we work with tend to be innovative, young and hungry tech companies that are committed to reaching the next step in their growth phase. They value the role marketing can play in helping them achieve this goal. But so often there's a disconnect between the intended importance of marketing and the day-to-day investment of time and energy needed from senior management to make this cooperative process work. Marketing strategies with budgets signed off too often get lost in a filing cabinet or obscure desktop folder, and by the end of the campaign period no one can even remember what was planned. 16 Apr 2014 Read more

Judith MiddletonBuilding a brand is about establishing a positive, desirable perception of a product, person, service or company. And in the world of brand building, advertising is often the golden child, taking the lion's share of the marketing budget. 17 Jan 2014 Read more

Key technology trends for business in 2014 - and how to market effectively to them"Whether you are in marketing or IT or frankly any kind of business at all, technology is likely to disrupt your way of doing things in a profound way in the next year. To successfully navigate this challenging new business environment, marketers will have to take heed of a number of key trends and quickly learn how to use them to their advantage." So said Nicola Byers at the recent DUO Marketing + Communications Networking Breakfast. 17 Dec 2013 Read more

Niche tech PR agency expands into Gauteng after 10 years of success in the CapeSpecialist B2B technology PR and marketing company DUO Marketing + Communications announced that it will open a Johannesburg office in February 2014. The announcement comes ahead of the company's ten-year anniversary, which marks a decade of working with some of the most innovative local and international technology companies including Amazon, wiGroup, Vox Telecom and Gartner. 26 Nov 2013 Read more