From boardrooms to classrooms, gamification revolutionises how we work, learn, and engage. By integrating game mechanics, such as leaderboards, rewards, challenges, and points, into real-world applications, businesses and educators are unlocking unprecedented levels of motivation, performance, and engagement. 28 Feb 2025 Read more In public relations and communications, an unspoken industry challenge has long simmered beneath the surface: 'The unpaid pitch'. Agencies invest time, research, and creative strategy into proposals, only for potential clients to walk away with a free roadmap – often without ever intending to hire an agency. It’s an issue we’ve observed at our agency for some time. Still, a recent LinkedIn post by Parry Headrick, the candid and unfiltered voice of the industry and founder of Crackle PR in Boston, USA, has reignited the discussion. It’s time to address the problem and, more importantly, explore solutions. 27 Feb 2025 Read more Communicators and brand custodians often walk a fine line between tolerance and empathy. Do we ignore and accept certain behaviours to keep the peace, or do we initiate tough conversations that may ruffle feathers but ultimately lead to meaningful change? 18 Feb 2025 Read more A guide to choosing the right agency. 11 Feb 2025 Read more Leadership manifests in diverse ways, shaping industries, influencing decisions, and driving change. Thought leadership and knowledge leadership are among the most debated yet frequently misunderstood concepts. While both are critical for positioning a brand or individual as an industry authority, they serve distinct roles. True influence lies in the ability to merge both – creating an ecosystem where credibility and vision work in tandem. 7 Feb 2025 Read more The role of 'woke-ism' in brand communications has never been more contentious, as companies navigate a cultural landscape marked by deep divisions. The term 'woke' – once a call for awareness of social justice – has evolved into a politically charged concept, dividing public opinion and influencing corporate strategies. In light of President Trump’s recent executive order recognising only two genders – male and female – brands now face a critical challenge: balancing inclusivity with shifting societal expectations. 30 Jan 2025 Read more According to Hootsuite’s recently launched Social Media Consumer Report 2024, marketers are getting it wrong when building relationships with consumers online through social media. The findings clearly explain what resonates and what falls flat, offering valuable insights on critical aspects and helping brands foster engaging relationships with target audiences. 5 Apr 2024 Read more Brand communications agency Brandfundi is celebrating after being named Best Boutique Brand Communications Agency 2024 - Johannesburg in the prestigious 2024 Global Business Insight (GBI) Awards. 22 Feb 2024 Read more Brandfundi, a leading boutique communications agency, has been honoured as the Boutique Brand Communications Agency of the Year – South Africa in the MEA Business Awards 2023. This prestigious recognition highlights the agency's dedication and innovation in brand communications. 2 Feb 2024 Read more While navigating last year’s convoluted global challenges, it’s evident that the nexus between PR strategies and real-world issues is inextricable. With socio-economic struggles, geopolitical tensions, climate change, and health challenges dominating the discourse, the PR sector has seen significant shifts in its approach. 31 Jan 2024 Read more The beginning of the year always presents a flood of predictions, trends and forecasts from industry experts, opinion leaders and those who want to jump on the bandwagon. After reviewing the plethora of social media trends for 2024, it quickly became evident that much of the thinking is simply an echo of previous years. Familiar themes like authenticity, video, AI, TikTok's rise, and personalisation have been regurgitated as rehashed trends overlooking the essential human element driving them. 25 Jan 2024 Read more Reputation management is a crucial practice for shaping, monitoring, and maintaining the perception of individuals, companies, or brands among their target audience and stakeholders. However, certain aspects of reputation management are often neglected, leaving businesses vulnerable to potential risks. This article highlights these neglected areas and offers solutions to overcome these pitfalls within a business. 7 Jun 2023 Read more Based on service excellence, innovative practices, values, ethics, and performance consistency, Brandfundi was just awarded Brand Communication Company of the Year - Gauteng, by The Prestige Awards. This is the boutique agency's third consecutive win in these awards. 29 Aug 2022 Read more The youth (up to 25 years old) are driving change for brand communications globally, and the pace is picking up. It's no secret that communication has been continuously evolving since the beginning of verbal communication: language evolves, as does the way we interpret and express ourselves to one another. So why is it that the youth now have such an impact on the way brands communicate and advertise? 15 Jun 2022 Read more Brandfundi was recently shortlisted in the 2022 Global Business Awards and named Best Boutique Marketing and PR Agency in Johannesburg 2022. 10 Nov 2021 Read more For the second consecutive year, Brandfundi was shortlisted for and won the 'Content Creation Service of the Year' category in the South Africa Prestige Awards 2021/22. 5 Oct 2021 Read more Public relations has been the only profession I have known. I started back in 1999 when the company I worked for scheduled time daily for the team to queue with a floppy disc in hand to load all our emails onto the one computer that connected to a dial-up internet connection point.
Granted, this was 22 years ago. Much has changed in the world, thankfully. And naturally, PR has evolved drastically, but even more so in the past six years - since I started my own agency. Dare I say it; Covid has played a part. Duh! The pandemic has been the driver of so much change globally, and everyone is well aware of its impact, so I won't elaborate. But it's important to note that strategic communication and brand positioning is critical for survival and reputation management. 13 Jul 2021 Read more The Friends Reunion has a lot of people talking. The show was broadcast on Sunday, 30 May 2021, 17 years after the series ended, and I'm amongst those who felt it was somewhat random. 3 Jun 2021 Read more Brandfundi has been awarded The Corporate Livewire South Africa Prestige Content Creation Service of the Year - Gauteng - South Africa. These awards recognise SMEs that have proven to be the best in their market over the past year. 18 Sep 2020 Read more The marketing and communications landscape has had to build on its EQ (emotional intelligence) during the Covid-19 pandemic as individual priorities the world over shifted. In the face of job and financial insecurity, life-threatening health risks, social distancing and possible isolation, the majority of people began to feel exposed and vulnerable. 28 Aug 2020 Read more During the Covid-19 pandemic, brands worldwide are doing their best to assure customers that they're there for them. Brand communications teams are working hard to reaffirm that their brand is "here to help", "take care of people", and, my personal favourite, "we're in this together." 21 Apr 2020 Read more The public relations (PR) industry has fought to overcome its fair share of general negative perceptions throughout the years. We've been dubbed the "bums and balloons" in business and spin doctors, and let's not forget the infamous Bell Pottinger stunts that tarnished our profession. 21 Nov 2019 Read more This month MEA Markets magazine announced the winners of the 2019 African Excellence Business Awards. After a rigorous and in-depth nomination, voting and judging process, carried out by the publication's network of global industry experts and its in-house team, Brandfundi has been awarded the 'Best Boutique Marketing and PR Agency' in Johannesburg. 10 Jul 2019 Read more A survey carried out for the Holmes Report by the PRCA (Public Relations and Communications Association) recently indicated that almost 50% of public relations (PR) leaders both in-house and in agency consultancies claim that they experienced intellectual property (IP) rights infringement in the last year. 1 Jul 2019 Read more Public relations has historically been considered a press release machine, driving awareness through editorial, and relying on AVEs (advertising value equivalents) to demonstrate value through the estimated cost of the press release coverage achieved. 12 Mar 2019 Read more Should PROs hold onto our trade secrets until it's paid for, or should we accept that providing strategic proposals is the cost of doing business? 17 May 2018 Read more Founder and owner of Brandfundi, Michelle Cavé tackles the client/public relations pain-points to help clients get the most from their investment 27 Feb 2018 Read more This month, after 16 years of working in public relations and marketing, Michelle Cavé announced the launch of her PR Consultancy, Brandfundi. The boutique agency name is founded on the idea of being an expert or authority on brand communications and reputation management. 25 Nov 2015 Read more |
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