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Student Recruitment Officer - Marketing

Remuneration:Basic salary 
Location:Durban North, Glen Anil
Education level:Degree
Job level:Junior/Mid
Own transport required:Yes
Travel requirement:Often
Type: 3 months

Job description

Recruitment Officer at Afda Durban.

This is a full-time position on a contract starting 1 June 2019.

The position of the Recruitment Officer needs to be filled by a friendly, respectful person that is enthusiastic, detail-oriented and always proactive in getting the job done. The person must be positively energised in driving the student recruitment process with a small team reporting to them. This position will be primarily answering to the National Recruitment Officer and is based full-time from the marketing office at the Afda Durban campus, but will travel to schools and events regularly for recruitment activities to the prospective student market. This position is a representation of the Afda education brand to the prospective student, parent and teacher markets, and must be presentable and efficient at all times.

Core Value Points of the position include:
  • Strategy Execution via programme and campus promotion, and coordinating small team to assist.
  • Student Recruitment via travelling to and visiting schools (relationship building with schools and teachers) to promote, present and recruit students for Afda's programmes to build a database of enquiries in order to achieve targets. Execute recruitment events on campus and workshops via schools. Facilitate regular consultations and individual contact with the prospective student market to keep up with targets.
  • Admissions Administration via processing of and communication with applicants with individual follow up and feedback systems, in order to keep up with targets.
  • Advertising and branding via seeking effective placement opportunities, facilitating production as needed and managing campus material stock.
  • Communication and Relationships through PR and Social Media alignment, bulk communication and feedback data
Inclusive within the Core Value Points, the following duties are an added elaboration of what is expected to be fulfilled:
  • Ensuring continuous and quality Calling (outgoing/follow-up) and Speaking to (incoming) enquiries interested in Afda
  • Ensuring all applications are processed timeously and accurately with prompt communication and excellent customer service
  • Identifying, booking and conducting presentations/exhibitions (recruitment activities) and representing Afda to the prospective student market (on and off campus) - own transport required
  • Coordinate team to ensure all processes are happening, targets and deadlines are met, deliverables are submitted
  • Managing the schedule, staff and stock for all recruitment activities
  • Confident communication with prospective students and related stakeholders (eg. parents) including booking and conducting face-to-face, email and calls as needed: consultations/Q&A, working on conversions and recruiting of new students
  • Assisting prospective students with the application process, booking and coordinating of consultations/contact time with prospective students and related stakeholders. Guiding applicants through the registration process in order to achieve optimum numbers (targets) for enrolment
  • Generating and/or providing relevant and accurate documentation and information to prospective students and parents
  • Preparing prospective students and related stakeholders for enrolment
  • Schedule, organise and attend all marketing activities and events including schools visits, expos, open days, workshops etc.
  • Drive the student registration process from application to enrolment
  • Submit Monthly requisitions to Group Marketing Manager with review from line manager as required
  • Proactively promote Afda’s image
  • Ensuring accurate and timeous data-capturing, filing, record keeping and management
  • Execute accurate weekly or bi-monthly reporting as required by line manager
  • Stock (marketing material) management and execution
  • Coordinating reception and ensuring there is always someone present at reception
  • Relevant undergraduate degree or preferably honours degree (Afda alumni is favourable)
  • Six months to two years' sales and/or customer relations experience

Company Description

Afda is a private higher education Institution offer unique degrees and higher certificates for the creative economy through an outcomes-based education model.


  • Advanced computer literacy (using Excel, MS Word, MS Access and PowerPoint)
  • Takes initiative constructively
  • Excellent time management
  • Maturity to handle a range of situations
  • A personality for follow-through/delivery-driven style of work ethic
  • Excellent verbal and written communication skills
  • Well spoken and polite and helpful to stakeholders – over the phone/in person
  • Loyalty and maintaining expected confidentiality
  • Honest and trustworthy
  • Respectful and open to learning and guidance
  • Confident with people skills
  • Influential and interesting to the prospective student market
  • Sets an example to junior staff and assisting students
  • Willing to learn
  • Culturally aware and sensitive
  • Proficient with English

Posted on 16 May 11:09

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