Product Marketing Manager - Shopper MarketingRemuneration: | market-related | Location: | Cape Town | Job level: | Senior | Type: | Permanent | Company: | Ad Talent Africa | Who are we: One of South Africa's fasted online shopping platforms. Who are we looking for: A product marketing manager with experience in a strategic role within a digital agency, who has moved from agency to corporate and has successfully transformed an unknown business into a well-known leading brand. What will you do:- Developing tactical brand and communication strategies and battle plans to reinforce brand position in the market, increase adoption and cultivate advocacy.
- Planning, executing, and monitoring marketing campaigns with meticulous attention to detail, in collaboration with internal and external stakeholders.
- Translating strategic insights and new feature releases into actionable go-to-market campaigns aimed at expanding product adoption across multiple channels.
- Coordinating closely with our PR agency and social team to execute impactful events, influencer programs, and press releases.
- Oversee and coordinate the implementation of the marketing calendar, providing proactive updates on status.
- Working closely with channel owners to grow and maximise our owned channel reach, ensuring alignment with brand goals and objectives.
- Aligning closely with product and content teams to synchronise releases and campaigns with broader marketing objectives.
- Manage branded omni-channel touchpoints, including packaging, in-store collateral, and fleet branding.
- Conducting comprehensive reporting to measure campaign efficiency and commercial success.
- Managing budgets and resource allocation to optimise ROI
- Acting as a brand guardian to ensure all communications adhere to the brand style guide and tone/position
What do you need:- Degree in marketing, brand strategy/communication or equivalent
- Five + years of experience in developing brand strategies or similar fields.
- Excellent organisational and project management skills.
- Background in omni-channel retail is advantageous.
- Deep understanding of various marketing/media channels and their strategic implications.
- Strong analytical skills and a data-driven mindset.
- Collaborative team player with the ability to lead cross-functional initiatives.
- Strong communication skills and the ability to convey complex ideas effectively.
What will make you stand out: - Experience in any report building from raw data.
- Knowledge of advanced martech platform(s).
Posted on 24 Jun 08:44, Closing date 23 Jul |
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