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Publisher Programmatic Specialist

Remote work:Not Applicable
Education level:Degree
Job level:Mid/Senior
Own transport required:Yes
Company:The Citizen

Purpose of the role
  • Maintaining the health of publisher ad server (Google Ad manager) and existing programmatic demand.
  • Researching, recommending and implementing new features applicable to increasing yield and revenue.
  • Overseeing programmatic deal set-up and troubleshooting.
  • Monitoring and researching industry trends including but not limited to brand safety, viewability, creative formats, video, native and yield.
  • Yield management.
  • Creation, implementation and optimisation of ad unit blueprints.
  • Working together with yield partners in order to ensure maximum revenue achieved through programmatic activities.
  • Monitor and maximise inventory yield by identifying risks and opportunities associated with the ad server, as well as implementing strategies to address these.
  • Continuous audits of ad units, speed and ad unit placement.
  • Deal monitoring and optimisation ensuring optimum campaign performance for advertisers.

First party data management
  • Audience discovery and activation for monetisation through direct and programmatic selling.
  • Continuous monitoring of data management platforms.
Search engine optimisation
  • Development and implementation of SEO strategies.
  • Continuous technical and on-page SEO focused audits.
  • Working with the editorial teams to train them on SEO best practices around generating news content.
  • Researching and implementing SEO best practices and staying up to date with the latest search engine updates.
  • Monitoring traffic with a special focus on organic traffic.
  • Addressing all technical on-site issues and working with the dev team to optimise technical site performance.
  • Optimisation of site structures and URL structures, in accordance with SEO best practice.
  • Matric
  • Post graduate degree in marketing, digital, communications, media, or a related discipline is an advantage but not a mandatory requirement.

Intermediate to advanced understanding of:
  • Programmatic media.
  • On-page and technical SEO.
  • First party data.
  • Implication of third party cookie deprecation for publishers.
  • Microsoft Office Excel.
Working knowledge of:
  • HTML, CSS, WordPress (or other CMS systems).
  • Google Analytics, Google Tag Manager, Google Search Console, Google Data Studio and Google Ad Manager.
  • SEMRush and/or other SEO tools available in the industry.
Thorough understanding of:
  • Ad serving technology used (current and future) and data activation.
  • Industry trends and solutions.
  • Data management platforms.
  • Legal implications of data.
  • Minimum two years’ experience in SEO, publisher programmatic media and data management.
  • Strong technical skills and a basic understanding of website structures.
Other requirements
  • Valid drivers licence
  • Own reliable vehicle
  • Own cellphone

Posted on 25 Jan 09:22, Closing date 26 Mar

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The Citizen
The Citizen is a daily national newspaper, distributed Monday to Friday, with its core circulation in Gauteng (82%). Super Saturday Citizen appears on Saturdays.
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