Content Marketing and Community Manager

Remuneration:	R25000 - R29000 per month cost-to-company
Location:	City of London, Great Britain (UK)
Job level:	Mid
Type:	Permanent
Company:	Ad Talent Africa

Who are we: A premier digital platform for Pan-African creators to share, monetise, and amplify their creative endeavors through subscriptions, payment links, and brand partnerships.

Who are we looking for: A content and community marketing superstar to join our friendly, hard-working and ambitious team! Are you a hard-working individual who thrives in fast-paced creative environments, is easily adaptable, proactive, and always has your finger on the pulse with all things Africa and pop culture trends? 

What will you do: 

Content development

• Create engaging high-quality written, visual and multimedia content, including blog posts, articles, videos and infographics for social media and email marketing
• Write regular/consistent marketing and supporting articles for our creator platform
• Support with website copywriting for our supporting business pages
• Research and generate creative ideas for content that align with our brand’s goals and target audience, ensuring that content is informative, engaging and aligned with SEO best practices when applicable
• Maintain a content calendar and ensure consistent, on-brand messaging
• Stay updated on industry trends and competitor content to identify opportunities and maintain a competitive advantage
• Write a variety of written content; everything from news stories and long-form features in accordance with the established procedures and standards outlined in our editorial style guide, AP style guide and SEO guidance document
• Keep up-to-date with the latest current affairs, business, social issues, topical and/or social-led trends, and stories in Africa and across the African diaspora
• Provide support and guidance with regard to social media, marketing/PR, design, Production, Editorial and Brand Partnerships

Email marketing

• Plan and execute email marketing campaigns to nurture, engage and grow our subscriber base
• Segment email lists to deliver targeted and personalised content
• Manage the creation of compelling email content, including newsletters, product updates and promotional campaigns Gathering information from key internal stakeholders
• Monitor email performance metrics and adjust strategies for improved open rates, click-through rates, and conversions

Community building management 

• Identify and engage with key influencers and advocates within the company's community to amplify brand reach and community growth
• Foster a sense of belonging and loyalty among community members through regular interaction and recognition
• Gather feedback from the community to inform product or service improvements
• Stay updated on industry trends and incorporate them into content strategies
• Monitor and analyse social media and email marketing performance using tools like Google Analytics, social media analytics platforms, and email marketing software
• Prepare regular reports with insights and recommendations to improve strategies.

What do you need:

• Bachelor’s degree in marketing, business, communications, or related field
• Four years of experience in marketing, preferably in a start-up environment
• Experience in content and/or email marketing required
• Copywriting experience is essential
• Familiarity with SEO best practices and content management systems
• Hardworking, very creative and extremely organised
• Candidate has the ability to work autonomously and able to be proactive in moments of ambiguity
• Someone who has a keen interest in pop culture, design, art as well as Africa, the African diaspora and women
• Organised, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
• Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high-quality deliverables
• Strong time management and organisational skills.

Requirements:

• Community management
• Content
• Copywriting
• Email marketing
• Search Engine Optimisation (SEO)

Posted on 18 Sep 16:08, Closing date 18 Oct