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Content Marketing and Community Manager

Remuneration:R25000 - R29000 per month cost-to-company 
Location:City of London, Great Britain (UK)
Job level:Mid
Company:Ad Talent Africa

Who are we: A premier digital platform for Pan-African creators to share, monetise, and amplify their creative endeavors through subscriptions, payment links, and brand partnerships.

Who are we looking for: A content and community marketing superstar to join our friendly, hard-working and ambitious team! Are you a hard-working individual who thrives in fast-paced creative environments, is easily adaptable, proactive, and always has your finger on the pulse with all things Africa and pop culture trends? 

What will you do: 

Content development
  • Create engaging high-quality written, visual and multimedia content, including blog posts, articles, videos and infographics for social media and email marketing
  • Write regular/consistent marketing and supporting articles for our creator platform
  • Support with website copywriting for our supporting business pages
  • Research and generate creative ideas for content that align with our brand’s goals and target audience, ensuring that content is informative, engaging and aligned with SEO best practices when applicable
  • Maintain a content calendar and ensure consistent, on-brand messaging
  • Stay updated on industry trends and competitor content to identify opportunities and maintain a competitive advantage
  • Write a variety of written content; everything from news stories and long-form features in accordance with the established procedures and standards outlined in our editorial style guide, AP style guide and SEO guidance document
  • Keep up-to-date with the latest current affairs, business, social issues, topical and/or social-led trends, and stories in Africa and across the African diaspora
  • Provide support and guidance with regard to social media, marketing/PR, design, Production, Editorial and Brand Partnerships
Email marketing
  • Plan and execute email marketing campaigns to nurture, engage and grow our subscriber base
  • Segment email lists to deliver targeted and personalised content
  • Manage the creation of compelling email content, including newsletters, product updates and promotional campaigns Gathering information from key internal stakeholders
  • Monitor email performance metrics and adjust strategies for improved open rates, click-through rates, and conversions
Community building management 
  • Identify and engage with key influencers and advocates within the company's community to amplify brand reach and community growth
  • Foster a sense of belonging and loyalty among community members through regular interaction and recognition
  • Gather feedback from the community to inform product or service improvements
  • Stay updated on industry trends and incorporate them into content strategies
  • Monitor and analyse social media and email marketing performance using tools like Google Analytics, social media analytics platforms, and email marketing software
  • Prepare regular reports with insights and recommendations to improve strategies.
What do you need:
  • Bachelor’s degree in marketing, business, communications, or related field
  • Four years of experience in marketing, preferably in a start-up environment
  • Experience in content and/or email marketing required
  • Copywriting experience is essential
  • Familiarity with SEO best practices and content management systems
  • Hardworking, very creative and extremely organised
  • Candidate has the ability to work autonomously and able to be proactive in moments of ambiguity
  • Someone who has a keen interest in pop culture, design, art as well as Africa, the African diaspora and women
  • Organised, ambitious, and high-energy that can embrace and navigate a fast-paced, ever-shifting environment
  • Ownership mentality and proven ability to meet deadlines, work collaboratively with others, and ensure high-quality deliverables
  • Strong time management and organisational skills.
  • Community management
  • Content
  • Copywriting
  • Email marketing
  • Search Engine Optimisation (SEO)

Posted on 18 Sep 16:08, Closing date 18 Oct

Ad Talent
We are niched in the communications industry with offices in Johannesburg and Cape Town from where we service all of South Africa, Africa, the Middle East, Europe and the rest of the world. Our portfolios include Digital, Creative and Client Service in Advertising, Marketing, Media, Public Relations and Corporate Communications.
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