Advertising Copywriter

Location:	Cape Town
Remote work:	Some remote work allowed
Job level:	Mid/Senior
Type:	Permanent
Company:	Black Camel Agency

Job description

You are a masterful advertising wordsmith. You love crafting ad copy and scripts that will genuinely invoke laughter, pack a knockout punch, and flip someone's switch from one state of mind to another. You love seeing words come alive with meaning, depth and character.

Wow - what a paragraph - did that come across as a little verbose?

Anyway,

While you may have dreamed of being the next Quentin Tarantino (the screenwriter as opposed to the director) or the next Hunter S. Thompson, you know your wordsmith talent is not being fulfilled in the mediocre environment you find yourself in!

This is why you want to apply to our agency in Cape Town; we also have offices in London, Dubai and Durham (you need to google that one) in the USA.

But WFT, would you? Because we are on a mission.

We are a B2B creative advertising agency with a wasp in our bonnet. A couple of decades ago, all the world B2Bs eg IBM, GE, PwC, Oracle, UPS etc., lay on the surgeon's table and underwent emotional lobotomies.

So while we are called an advertising agency, we really are brain surgeons trying tirelessly to reverse thousands of lobotomies. We should probably set up a charity.

I could blame Groupon’s bulk B2B lobotomy discount code program, but two decades ago, Groupon was only but a twinkle in their founder's eye.

But we’re far too mature to be in the blame game; we’re in the business of fixing broken things, so we’re dogmatically focused on bringing emotion and especially humour back into B2B, starting with advertising.

So why would you want to join us?

Because we are on a mission (we've said that twice now, it must be true) to change an industry, you’ll get your rocks off seeing your work ruffling feathers, your scripts turned into award-winning masterpieces and the glory of surgically reversing countless lobotomies.

A bullet point list of things you’ll be doing (as every job ad needs one);

• Ideating with the creative team
• Acting as a psychologist/detective to deeply understand our clients and their clients
• Writing emotional/funny video ad scripts
• Writing ad copy
• Writing brand/positioning narrative 
• Write copy for bullet points like this
• Sometimes writing boring copy for B2B’s post-lobotomy (it's our mission to minimise this kind of work, but…)
• Sometimes editing and rewriting job adverts and other staff as requested
• You'll keep taming AI (You, the master, AI, your servant) to assist you and your craft

Requirements

We don’t give a damn if you went to Harvard or even didn’t finish high school; what we do give a damn about is your rare copywriting talent and ad agency background.

Company Description

Black Camel is part of the Effect Group of agencies.

Posted on 02 Feb 10:31, Closing date 3 Apr