Jason Stewart, co-founder of HaveYouHeard.
Direct friends and family become more important, and people move from being more open and experimental to becoming more closed off and risk-averse.We are also seeing a pronounced shift away from individuality (I am unique) towards in-grouping (I am with these people) and ideology (a belief system stemming from political, economic, environmental or social issues).
The constant is that no brand should fall into the trap of trying to define what ‘being African’ is. Instead, they should respect the process and facilitate it.
The 'feel-good' factor that spread across the country after Cyril Ramaphosa took over the reins has had many positive spin-offs. But, has it affected the property market?...
Private Property South Africa 14 May 2018