Marketing & Media Video South Africa

The Light at the Start of Everything

‘The Light at the Start of Everything' is a visual poem written by Iain Thomas for The Okavango Blue, the remarkably rare and largest Deep Blue diamond that has ever gone to market. It explores the stone’s origin and the magical, unspoilt land of Botswana to which it belongs and reminds us that we all come from the first light that shone in the darkness. The Okavango Blue is a way to hold that 'eternal something' in our hands.

Chief creative officer: Peter Khoury
Creative director: Steph van Niekerk
Creative group head: Coenraad Grebe
Copywriter: Iain Thomas; Steph van Niekerk
Director: Kim Geldenhuys / 03:07 Films
Producer: Jo Barber