Episode 80: Koo Govender, CEO of VWV Group

Koo Govender, CEO for VWV Group tells us more about her roll at VWV Group, the science of experiential marketing and we look at the soon to be launched VWV Group Womens Leadership academy.

overlayImage
Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
Addressing skills shortages with the Wunderman Thompson Data Learnership Academy
Richard Mullins, managing director of Wunderman Thompson across Africa, Europe and the Middle East, Odwa Makhalima, analytics implementation specialist at Wunderman Thompson, and Beth Casey, country director for marketing and commerce cloud at Salesforce, discuss Wunderman Thompson’s Data Learnership Academy, how it addresses skills shortages and what the future holds for the academy and the jobs market….
12 May 2022 09:27
overlayImage
U-Studio and Ola save summer as South Africans Choose Joy!
U-Studio and Ola save summer as South Africans Choose Joy!
U-Studio was tasked save summer! They weren’t going to let the gloomy outlook for 2020 ruin the joy South Africans could have over the summer. Instead, they created opportunities to celebrate the spontaneous, intentional joyful moments. It was crucial to remind South African ice cream fanatics that they were able to turn the mundane, everyday activities into joy. The team assisted OLA to drive seasonal sales and increase brand visibility across the brand’s digital touchpoints, especially Meta channels such as Facebook and Instagram. Even the challenges that the limitations of the time brought, didn’t prohibit the team from delivering standout results. Listen to the podcast to hear first-hand from the team on how they strategised and executed this brilliant campaign, creating moments for consumers to #ChooseJoy in a difficult time....
13 Apr 2022 13:49
overlayImage
LISTEN: Vodacom and Wunderman Thompson shine light on GBV - SA's second pandemic
LISTEN: Vodacom and Wunderman Thompson shine light on GBV - SA's second pandemic
The 2020 lockdown brought about a gigantic social catastrophe in South Africa, or so-called second pandemic; namely the rise in Gender Based Violence (GBV). The numbers were alarming with a women being murdered every three hours in and one in four women who will experience GBV. We felt an important urge to leverage the voices of men within our business to speak up and shine the light on GBV. Part of our content strategy was to ensure mass reach on social media channels. We combined the messages from our men of influence with helpful content around how to report, self-defence, important numbers etc. We had an overwhelmingly great response from the men we approached to be a part of the campaign and take a stance. I recall every person we approached was very keen to use their voice to raise awareness, drive action against GBV. Listen to the podcast to hear first-hand from the team on how they strategised and executed this important yet brilliant campaign called “Be The Light”....
5 Apr 2022 11:25
overlayImage
Cell C makes bold moves to Change Your World
Cell C makes bold moves to Change Your World
Chief Commercial Officer at Cell C, Simo Mkhize, shares details of the company’s need for change, how Covid-19 has affected the business, as well as its new brand positioning, including the new Change Your World payoff line, and SA growing digital ecosystem.
25 Feb 2021 12:36
overlayImage
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
21 Sep 2020 10:00
overlayImage
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Husqvarna and Tendai ‘The Beast’ Mtawarira offer empowering message of resilience
Jenna Robinson, regional marketing manager for Husqvarna Africa, shares the backstory about the brand's recent campaign, featuring rugby icon Beast Tendai Mtawarira as brand ambassador. As South Africans begin to emerge from one of our most challenging periods to date, the campaign offers an empowering message of our own resilience, of our strength, and our ability to triumph over adversity.
21 Sep 2020 10:00
overlayImage
#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
#ACACaresCovid19: Pivoting to digital; audiences, privacy and access
The penultimate in our ACA series features three senior IAB SA executive board members, Claire Cobbledick, GM Gumtree South Africa and vice-chair IAB SA; Avani Singh, founder and co-director Alt Advisory and IAB SA Regulation Council chair; and Fahmeeda Cassim-Surtee, CEO of DStv Media Sales, discussing the increasing value of digital advertising and marketing, privacy, PoPIA and FPB legislation, connected TV and the future of digital audiences and content, hosted by Rutendo Nyamuda....
31 Aug 2020 15:02
overlayImage
#ACACaresCovid19: Unlocking value chains in smaller, transformed and black-owned agencies
#ACACaresCovid19: Unlocking value chains in smaller, transformed and black-owned agencies
Ann Nurock senior partner, Relationship Audits and Management and Rorisang Setlogelo MD and founder of Roth Media, a black-owned, female-owned agency share powerful insights about how every step of the value chain contributes to greater representation, sharing economies and the importance of female voices in boardrooms.
18 Aug 2020 11:00
overlayImage
#ACACaresCovid19: New north, new narratives and nation building
#ACACaresCovid19: New north, new narratives and nation building
Watch now as Abey Mokgwatsane, managing executive at Vodacom SA and Africa and Preetesh Sewraj, CEO of the Loeries add their voices to how together SA business and the creative communications sectors are creating a new "better normal" in the 7th episode of Bizcommunity's video interview series, made possible by the ACA, Association for Communications and Advertising, hosted by Rutendo Nyamuda.
12 Aug 2020 10:54
overlayImage
#ACACaresCovid19: The new currency of humanity; the real value in human values
#ACACaresCovid19: The new currency of humanity; the real value in human values
Watch now as 'philanthropreneur', Masa Board member and MD and co-founder of the Kansy Group, Sechaba Motsieloa and chief evolution officer, Arc 8 Global, Ernst Kuhlmann discuss why, in marketing terms, human value is real value, in the 6th episode of Bizcommunity's video interview series.
4 Aug 2020 08:54
overlayImage
#ACACaresCovid19: Investing in culture, content and creativity
#ACACaresCovid19: Investing in culture, content and creativity
In the fifth episode of Bizcommunity and the Association for Communications and Advertising's video interview series, marketing industry leaders Monde Twala, senior vice president and co-general manager of ViacomCBS Networks Africa and Mbali Hlophe, Gauteng MEC for Sports, Arts, Culture and Recreation discuss investing in culture, content and creativity.
30 Jul 2020 09:25
Next >
Let's do Biz