Results for dark social

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Santa Claus for Coca-Cola...
#YouthMonth: How to spot fake influencers on social mediaArticle

Influencer marketing is an especially hot topic as we enter #YouthMonth, but do your research before you rush in as the quickest way to waste your time and money is to spend it on the wrong people...

Leigh Andrews 3 Jun 2019

#Bookmarks2019: ALL THE WINNERS!
#Bookmarks2019: ALL THE WINNERS!Article

The 11th annual Bookmark Awards, hosted at The Forum in Bryanston last night, 28 March 2019, culminated in 142 winners, all truly representative of the South African digital landscape...

Issued by IAB South Africa 29 Mar 2019

IAB announces finalists for 2019 Bookmarks
IAB announces finalists for 2019 BookmarksArticle

The IAB has announced its finalists for the 11th Annual Bookmark Awards that will be held at The Forum, Bryanston on 28 March 2019...

Issued by IAB South Africa 1 Mar 2019

Kalliebree Keynerd, head of social media at Joe Public Connect.
#BizTrends2019: From disappearing acts to dark social and digital wellnessArticle

Kalliebree Keynerd, head of social media at Joe Public Connect, predicts we'll see more of the following six trends over the coming months...

Kalliebree Keynerd 13 Dec 2018

Dark social and the abyss
Dark social and the abyssArticle

Viral content stems from dark social, the place where you send to your tight network. It's content that's controversial, inspiring, entertaining and not necessarily what you want to be sharing in the broad daylight of your traditional social media channels...

Elena Protulis 18 Sep 2018

#Bookmarks2018: A decade of rewarding excellence in digital
#Bookmarks2018: A decade of rewarding excellence in digitalArticle

Last night's 10th annual IAB Bookmark Awards held at The Theatre on the Track in Kyalami saw Ogilvy yet again recognised as the best agency, taking home over 20 awards, and client KFC also recognised again as the brand of the year...

Jessica Tennant 2 Mar 2018

The IAB SA's Bookmarks 2018 took place on 1 March at the Kyalami Theatre on the Track.
#BOOKMARKS2018: WINNERS ANNOUNCED!Article

The winners of the 10th annual Bookmark Awards were announced at the conclusion of the 2018 IAB Digital Summit, both held at The Theatre on the Track, Kyalami, on 1 March 2018...

28 Feb 2018

Marketing trends to look out for in 2018
Marketing trends to look out for in 2018Article

From chatbots to dark social, what trends do you think will dominate the marketing landscape in 2018? Find out what the Penquin experts predict is in store for us...

Issued by Penquin 15 Feb 2018

Image credit: IAB SA Facebook page.
Bookmarks 2018 finalists announced!Article

IAB SA has announced the finalists in the 10th annual Bookmark Awards...

8 Feb 2018

Natalie Pool, Native VML's head of content.
#BizTrends2018: Is the 280-character count the end of brands on Twitter?Article

If nothing else, Twitter has long since been defined by its ruthless 140-character count. It forced us to choose our words carefully. It challenged us to get the point. It reimagined short stories. It captivated our diminishing attention spans in a way that Facebook, TV, teachers and even news bulletins couldn't...

Natalie Pool 21 Dec 2017

Images Supplied
#BigConnect: Influencers and travel brands connect to take travel and destination marketing to the next levelArticle

The first-ever Big Connect recently took place in Cape Town and saw South African travel companies and influencers come together to discuss how travel marketing can be enhanced through working with influencers...

24 Nov 2017

BBM Messenger's Adam Pattison on chat, dark social and the new mobile economy
BBM Messenger's Adam Pattison on chat, dark social and the new mobile economyArticle

On his visit to South Africa for the MMA (Mobile Marketing Association) Forum in Johannesburg on 2 November and Mobile Monday in Cape Town on 6 November, Adam Pattison, vice president, Americas & EMEA at BBM Messenger, shared insights into chat or dark social and how this is shaping the mobile economy...

Jessica Tennant 20 Nov 2017

Digital marketing and dark social traffic
Digital marketing and dark social trafficArticle

Charlie Stewart sheds a bit of light on dark social which is a growing nuisance for digital marketers who are keen to attribute the source of web traffic and its potential to deliver online sales...

Charlie Stewart 28 Jul 2017

Winkler trying to stay warm at the Meltwater EMEA conference in Prague in January 2017.
#BehindtheSelfie with... Sonja WinklerArticle

This week we go behind the selfie with technophile Sonja Winkler who heads up Meltwater's Johannesburg office as the youngest MD in the company's 16-year history, making her the perfect fit for our #YouthMonth feature...

Leigh Andrews 6 Jun 2017

Team Liquorice at the IAB Bookmarks 2017.
#Bookmarks2017: Digital download with... LiquoriceArticle

Local digirati shone at the recent IAB Bookmark Awards 2017. Here's some feedback from Liquorice founder and CEO Miles Murphy…

Leigh Andrews 17 Mar 2017

Big winner of the night Ogilvy, on stage for their best digital agency award.
All the 2017 IAB Bookmark Award winners!Article

Ogilvy was recognised as the best agency, with the KFC brand, one of its clients, recognised as the brand of the year at the IAB Bookmark Awards 2017, held at The Galleria in Sandton...

Danette Breitenbach 16 Mar 2017

Buys
Josephine Buys on bookmarking SA's digital summitArticle

IAB SA CEO, Josephine Buys talks us through the IAB's involvement in the third Digital Summit and ninth Bookmark Awards, both taking place on Thursday, 16 March...

Leigh Andrews 8 Mar 2017

IAB announces finalists for Bookmark Awards 2017
IAB announces finalists for Bookmark Awards 2017Article

The IAB SA has announced the Bookmark Awards finalists for 2017. Following several weeks of judging, the panel has narrowed down a record number of entries into a shortlist of official finalists, each demonstrating talent and digital innovation in their respective categories...

22 Feb 2017

Warc research indicates rise in non-trackable conversations about your brand
Warc research indicates rise in non-trackable conversations about your brandArticle

Warc research suggests a growing proportion of online social activity is ‘dark', driven by the rise of chat or mobile-focused messenger apps, such as WhatsApp, Facebook Messenger, Line and WeChat...

26 Jan 2017

Mirko Vitali © –
Dark mobile and ever-slipping social media standardsArticle

There's no denying mobile has changed the way we live and work – but it's not all for good. Here's why having a portable media device in your pocket, just begging you to check in, comment and show you're up-to-date can be detrimental...

Leigh Andrews 24 Jan 2017

Six key marketing trends for 2017
Six key marketing trends for 2017Article

Warc has launched Toolkit 2017, in association with Deloitte Digital, a report that identifies six trends that marketers will be looking to in the coming year...

9 Dec 2016

IAB Bookmark Awards 2017 deadline extended to 25 November
IAB Bookmark Awards 2017 deadline extended to 25 NovemberArticle

The IAB SA has announced that the final deadline for all submissions to the Bookmark Awards 2017 has been extended until midnight on 25 November...

Issued by IAB South Africa 10 Nov 2016

IAB SA Bookmark Awards 2017 celebrates emerging technology
IAB SA Bookmark Awards 2017 celebrates emerging technologyArticle

As the definition of digital rapidly expands within today's marketing climate, the Bookmarks seek to promote and award the country's digital pioneers in the Emerging Technologies category...

Issued by IAB South Africa 10 Nov 2016

The Bookmark Awards are open for entries
The Bookmark Awards are open for entriesArticle

Entrants to the Bookmarks can expect a fresh new crop of categories that recognise the full scope of interactive excellence...

Issued by IAB South Africa 28 Sep 2016

[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs Publishers
[Biz Takeouts Podcast] 120: Melissa Attree on Brands vs PublishersArticle

In the latest Biz Takeouts Marketing and Media Radio show, host Warren Harding interviewed Melissa Attree and Candice Winterboer...

29 Jan 2015

[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs Publishers
[Biz Takeouts Lineup] 120: Melissa Attree chats Brands vs PublishersArticle

Tune in to the Biz Takeouts Marketing & Media radio show tomorrow, 29 January 2015, from 9-10am, as show host Warren Harding chats to Melissa Attree and Candice Winterboer...

28 Jan 2015

[TrendTalk] Illuminating dark social
[TrendTalk] Illuminating dark socialArticle

In this online 'sharing economy', the currency is in measuring consumer activity. But with 'dark social' becoming the primary habitat of consumer-sharing globally, almost 60% of online user activity can't be tracked easily...

Louise Marsland 26 Jan 2015

Melissa Attree
[Trends 2015] Brands vs PublishersArticle

We need to start making better long-term decisions when it comes to building communities with real social business and CRM strategies...

Melissa Attree 18 Dec 2014

The Standard Bank MMA Smarties Awards announces winners
The Standard Bank MMA Smarties Awards announces winnersArticle

The winners of the inaugural Smarties Awards, showcasing South African mobile and integrated success stories, were announced at an event held in Johannesburg...

Issued by Mobile Marketing Association 11 Sep 2014

[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian Advertising
[Biz Takeouts Podcast] 102: Why Millenials matter and agency focus with Utopian AdvertisingArticle

Yesterday on the weekly Biz Takeouts Marketing and Media Radio show, we chatted to Cathy Lund from Cosmopolitan SA, Joan Snyder Kuhl from Why Millenials Matter, as well as Justin Williams from Utopian Advertising in our agency focus slot. If you missed the show, listen to the podcast is now available...

22 Aug 2014

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