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How an advertising award rewards creativity
How an advertising award rewards creativityArticle

The Loeries has partnered with Hetzner since 2005. As their website is a core component of their business they wanted to ensure that they have a strong hosting partner...

Hetzner, Issued by Hetzner 29 Apr 2019

3 reasons why influencer marketing sucks right now
3 reasons why influencer marketing sucks right nowArticle

The term 'influencer marketing' has never been sexier than now, but many agencies are not getting it right. Welcome to the world of micro influencers...

Marc Kornberger 8 Feb 2019

Irina Herf, general manager of DCMN South Africa.
#BizTrends2019: Measuring ROI on offline advertising - you can and you should!Article

For far too long now, South African brands have been buying digital advertising space based on return on investment (ROI) data, but have been throwing good money after television advertising without tracking its performance...

Irina Herf 28 Jan 2019

Will it be a holly jolly Christmas for your brand?
Will it be a holly jolly Christmas for your brand?Article

Put a jingle in your bell this year by tracking and optimising your Christmas TV advertising...

Irina Herf 29 Oct 2018

Image credit: Tookapic via
DSO in Nigeria rolling out in Ilorin, Kwara StateArticle

The federal government rolled out the Digital Switch Over (DSO) in Ilorin, Kwara State, to enable Nigerians to benefit from the digital in broadcasting...

Umayrah Ramjan 27 Dec 2017

Africa still mobile
Africa still mobileArticle

Africa's story remains a mobile one with mobile internet access the largest contributor of growth across the continent...

Danette Breitenbach 26 Sep 2017

Transit Ads rebrands to offer bigger, bolder and better
Transit Ads rebrands to offer bigger, bolder and betterArticle

Transit Ads and its widespread digital television network, Transit.TV, have been rebranded and refreshed in line with the wants and needs of its target audience, providing advertisers with opportunities that are bolder, better and more powerful...

Issued by Provantage Media Group 18 Jul 2017

It's time to get ‘reel' with the Madex Cinema Theatre
It's time to get ‘reel' with the Madex Cinema TheatreArticle

If there's one thing of which visitors to the Madex 2017 (Africa's brand spanking new marketing, advertising, design, social media, eventing and all that good stuff) expo can be assured, it's that this will be an event with a difference!..

Issued by Madex 5 Jun 2017

Boris Dzhingarov
Social media marketing: What can we expect for 2017?Article

Social media marketing is an ever-changing field, and it has moved far beyond the days when posting links on Digg counted as social media marketing...

Boris Dzhingarov, Issued by Monetary Library 17 Mar 2017

Premium is not just about price
Premium is not just about priceArticle

A phenomenal 92% of South Africans reveal they are willing to pay an above-average price for products that deliver higher quality, offer superior functioning (91%) or stand behind environmentally responsible (86%) or socially responsible (77%) principles...

Issued by Nielsen 7 Mar 2017

What's drawing South African consumers to premium products?
What's drawing South African consumers to premium products?Article

The latest Nielsen Global Premiumisation Survey indicates that 92% of South Africans are willing to pay an above-average price for products...

7 Mar 2017

Buzz and social media dominant in soft metrics in IPA Effectiveness Awards
Buzz and social media dominant in soft metrics in IPA Effectiveness AwardsArticle

Warc has released a comprehensive marketing effectiveness report, based on in-depth analysis and insights from the global IPA Effectiveness Awards 2016...

17 Feb 2017

UK advertising expenditure growth of 3.2% forecast for 2017 – seventh consecutive year
UK advertising expenditure growth of 3.2% forecast for 2017 – seventh consecutive yearArticle

The Advertising Association/Warc Expenditure Report, published 31 January 2017, forecasts a UK advertising expenditure growth of 3.2% for 2017 based on the spend data for Q3 2016...

1 Feb 2017

Image by 123RF
#TRENDING: Top Christmas ads of 2016Article

What is the magical formula that makes a great Christmas advert that touches your heart and pulls in the customers?...

Louise Marsland 15 Dec 2016

#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparkles
#InnovationMonth: J.C. Le Roux's occasion-specific marketing sparklesArticle

J.C. Le Roux was recently hailed in the Ask Afrika Icon Brands Survey, taking home the category win for the sixth time. Jackie Olivier, global marketing manager of sparkling wines at Distell, explains their innovation focus.

Leigh Andrews 8 Sep 2016

Suhana Gordhan appointed chairperson of the Loeries
Suhana Gordhan appointed chairperson of the LoeriesArticle

Suhana Gordhan, creative director at FCB Africa, has been named the Loeries' newest chairperson. She takes over the reins from Neo Mashigo who completes his two-year tenure this year...

Issued by Loeries 22 Aug 2016

A showcase of talent at the Loeries as Young Creatives Award winners are announced
A showcase of talent at the Loeries as Young Creatives Award winners are announcedArticle

The Adams & Adams Young Creatives Award, for the exceptional achievement of individuals aged 27 or younger, has been awarded to Katie Mylrea, art director at Ogilvy & Mather Cape Town and Amori Brits, head of design at Shift Joe Public...

Issued by Loeries 22 Aug 2016

Facebook's Nunu Ntshingila-Njeke inducted into the Loeries Hall of Fame
Facebook's Nunu Ntshingila-Njeke inducted into the Loeries Hall of FameArticle

Nunu Ntshingila-Njeke, head of Facebook Africa and a veteran of the South African advertising space, has become the first woman inducted into the Loeries Hall of Fame...

Issued by Loeries 22 Aug 2016

Trends in advertising in Africa
Trends in advertising in AfricaArticle

Advertising in Africa: new report surfaces key trends...

19 Jul 2016

New US survey indicates SMEs use new social media, online media to reach markets
New US survey indicates SMEs use new social media, online media to reach marketsArticle

A new US survey, released 25 May 2016, by Magisto, one of the world's most popular smart video storytelling applications, indicates that SMBs are shifting from traditional channels to implement new, more viral digital practices...

25 May 2016

Banks spend R70m on TV ads that don't hit the mark
Banks spend R70m on TV ads that don't hit the markArticle

AD360, a collaboration between Columinate and Ornico, is a digital ad tracking solution that combines continuous consumer feedback on ads with media monitoring data like ad spend, flighting schedules and channels...

Issued by Columinate 14 Apr 2016

Chris Moerdyk
You are losing money on ads that don't appearArticle

South Africa wastes R50bn a year on inefficient marketing strategy, misguided advertising and sponsorship but also through advertisers not really checking to see whether the ads they have paid for have actually been flighted...

Chris Moerdyk, Issued by Chris Moerdyk 17 Mar 2016

Can I protect and register my hashtag?
Can I protect and register my hashtag?Article

On social media, individuals and companies advertise and promote their businesses and brands through hashtags, which have become so popular that they are being used in starting trends, raising awareness, buying and selling products and services, entering competitions and winning prizes...

Elaine Bergenthuin and Nicole van der Merwe 26 Jan 2016

Red Cherry Media Holdings produces a digital campaign for Tru-Cape
Red Cherry Media Holdings produces a digital campaign for Tru-CapeArticle

Tru-Cape Fruit Marketing briefed Red Cherry Media on an overall digital campaign in order to increase online brand presence within their existing social media space...

Issued by Red Cherry Interactive 30 Nov 2015

2019: A tipping point for media
2019: A tipping point for mediaArticle

While South Africa's total entertainment and media advertising revenue is expected to grow to R51.1 billion in 2019, from R39.7 billion in 2014 - an increase of 5.6%, the advertising share of this mix will drop to 30% from 35% (2014) over the next four years...

Danette Breitenbach 23 Sep 2015

Sold on mobile
Sold on mobileArticle

Here's something for brand champions to think about as they consult their placement schedules this week: if one considers that 91% of mobile phone owners keep their phone within a one metre radius, 24 hours out of every day, why then do marketers bother with any other type of media?...

Mike Laws 21 Aug 2015

Choosing advertising for your business
Choosing advertising for your businessArticle

Advertising has become more complicated since the reign of newspaper advertising and direct mail. It has become complicated choosing a sustainable and valuable means of getting your message out there...

Roane Swindon 5 Aug 2015

2015 Kwêla Dorp van die Jaar competition gets major sponsor
2015 Kwêla Dorp van die Jaar competition gets major sponsorArticle

The 2015 Kwêla Dorp van die Jaar competition, in which residents get the opportunity to vote for their favourite town in South Africa and Namibia has a major sponsor, Indwe Risk Services...

22 May 2015

Ornico acquires Fuseware
Ornico acquires FusewareArticle

Brand and media analysis company, Ornico, has entered into an agreement with social media monitoring and analytics company, Fuseware, for the acquisition of its business for an undisclosed sum...

Issued by Ornico 13 May 2015

[Trends 2015] 15 global trends for 2015
[Trends 2015] 15 global trends for 2015Article

From the Sharing Economy to Virtual Reality Marketing, a Tactile Internet and Thought Control, these are some of the trends which will influence business and brands for years to come...

Curated by Louise Marsland 15 Jan 2015

The shift towards digital video ads
The shift towards digital video adsArticle

The idea of primetime is somewhat dead. People are still consuming content, but the desire to consume it and pay for it on their own terms based on individual wants and needs has caused a massive shift in behaviour. With the ability to target and track ads at a low price point with online video ads...

Estiaan Robbetze 26 Aug 2014

Ocean Basket campaign encourages 'prawn can-can' interaction online
Ocean Basket campaign encourages 'prawn can-can' interaction onlineArticle

As part of its winter campaign, Ocean Basket has launched a TVC, 'The Prawn Extravaganza' with leggy prawns doing the can-can, which encourages consumers to...

9 Jul 2014

Managing product data information
Managing product data informationArticle

As we look at marketing, we realise that we live in an age where competitive information is available literally at the customers' fingertips and their buying decisions are impacted by consistent and accurate information provided by retailers and brand manufacturers.

Michael de Andrade 26 Jun 2014

Harry Herber
Buckle up for the media ride of your life!Article

The next TV tsunami is on its way. We know that the implementation of digital terrestrial television will significantly change the landscape of television in South Africa in many ways.

Harry Herber 24 May 2014

Radio campaign to educate public on plastics
Radio campaign to educate public on plasticsArticle

Plastics|SA will be telling the story of plastics in a series of light-hearted, but educational English and Afrikaans radio spots that will be broadcast between 17 and 23 February 2014.

19 Feb 2014

[2014 trends] Marketing 'trends', challenges, observations
[2014 trends] Marketing 'trends', challenges, observationsArticle

In this piece, I highlight a few key issues in marketing that we need to take advantage of to become more successful and profitable in the next years. By doing that, we will succeed, regardless of the short-term trends.

Thomas Oosthuizen 30 Jan 2014

A TV commercial for cat food should be so good even its ultimate target market will want to watch. And having those behind TV ads put their name to them will help improve the quality of the productions, says Chris Moerdyk. (Image: Wikimedia Commons)
Putting the agency name on TV commercials will improve qualityArticle

I have probably said this before but it's worth saying it again because somehow a stop has to be put to ad agencies being steamrolled by clients into producing really rubbish advertising.

Chris Moerdyk 19 Nov 2013

New Absa ad tightens alignment with Barclay's vision
New Absa ad tightens alignment with Barclay's visionArticle

Built around the global Barclays Group's vision of helping people achieve their ambitions, Absa has launched a new national brand campaign called Prosper.

10 Oct 2013

Oresti Patricios
Is SA entering a research wasteland?Article

Key broadcasters quit the South African Audience Research Foundation - the independent research body mandated to find common currency for audience measurement in SA's media landscape. The exit will happen in December 2014. My plea is for the decision to be reversed, and for marketing industry decision makers to keep this debate alive.

Oresti Patricios, Issued by Ornico 26 Sep 2013

Chris Moerdyk
Don't turn your advertising into chemical warfareArticle

There is a disturbing trend in television advertising in South Africa that is impacting negatively on naive brands.

Chris Moerdyk 4 Sep 2013

Jerome Mouton
YouTube: Why you need a distribution strategyArticle

So your YouTube channel is finally up and running, but after several months the average viewership is distressingly low. Any movie without a distribution strategy will crash and burn, its no different online.

Jerome Mouton 15 Jul 2013

The Facebook Myth
The Facebook MythArticle

I am not entirely sure why this particular issue frustrates me so much. As a person who runs their business off social media platforms I am now subjected to puerile statues such as of "Don't tag me in an event I am not part of" and "Facebook is not free advertising". The thing is Facebook is free advertising. That's the essence of it.

Jessica Lupton 7 Mar 2013

AFSTEREO launches gnosko.co.za
AFSTEREO launches gnosko.co.zaArticle

AFSTEREO's Gnosko web portal is specifically designed to take the client to another tracking and reporting service level altogether.

Issued by AFSTEREO 11 Feb 2013

SA youth survey: TV ads entertaining, but not truthful
SA youth survey: TV ads entertaining, but not truthfulArticle

Young South Africans find television ads entertaining, but don't see them as necessarily showcasing products and brands honestly. This is the finding of a recent survey by consumer insights company Pondering Panda, which polled the opinion of 1924 respondents between 15 and 34, on the topic of advertising on television.

4 Feb 2013

AFSTEREO launches Gnosko web portal
AFSTEREO launches Gnosko web portalArticle

The African Stereo Network's core business focus remains the provision of trusted and essential broadcast radio and television advertising media ("spots") and music play ("songs") business information to the media, advertising, regulatory, music and marketing sectors, operating throughout South Africa.

Issued by Afstereo 1 Feb 2013

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