Results for Rachel Thompson

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5 ways digital technology is reshaping the needs and expectations of South Africa's young consumers
5 ways digital technology is reshaping the needs and expectations of South Africa's young consumersArticle

We're seeing the needs, expectations and behaviours of young South African consumers evolve at a pace that threatens to leave brands behind...

Rachel Thompson, Issued by GfK South Africa 30 Apr 2019

A complex, multi-layered video ecosystem is taking shape in SA as consumers flock online
A complex, multi-layered video ecosystem is taking shape in SA as consumers flock onlineArticle

YouTube dominates the free online video segment in South Africa, with nearly nine out of 10 connected, urban consumers regularly accessing free video on YouTube and just under half watching YouTube videos every day...

Issued by GfK South Africa 17 Apr 2019

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Gillette's 'We Believe' campaign - is it the best a brand can do?Article

Rachel Thompson, insights director at GfK South Africa comments on the recent Gillette "We Believe" campaign that urges men to be their best and leave behind toxic behaviours like mansplaining, bullying and sexual harassment...

Rachel Thompson 1 Feb 2019

If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
If 'toxic' was the word of 2018, could 'trust' be the word for 2019?Article

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands in South Africa and the rest of the world will be those that work to restore consumers' trust in a toxic environment...

Rachel Thompson, Issued by GfK South Africa 24 Jan 2019

#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?
#BizTrends2019: If 'toxic' was the word of 2018, could 'trust' be the word for 2019?Article

The Oxford Dictionaries chose 'toxic' as its annual "Word of the Year". For 2019, the winning brands will be those that work to restore consumers' trust in a toxic environment...

Rachel Thompson 23 Jan 2019

#BestofBiz 2018: Retail
#BestofBiz 2018: RetailArticle

Discover the most read content on Bizcommunity's Retail site over the past year below...

14 Dec 2018

South Africa's new generation of dads are cool, committed and in charge
South Africa's new generation of dads are cool, committed and in chargeArticle

Here are some revealing facts about our country's fathers from GFK Consumer Life, an annual longitudinal survey based on face-to-face interviews with a representative sample of connected, urban South African consumers...

Rachel Thompson, Issued by GfK South Africa 16 Nov 2018

Brands should add to working moms' sense of wellbeing rather than contribute to their anxiety
Brands should add to working moms' sense of wellbeing rather than contribute to their anxietyArticle

With unemployment rising in South Africa and slow economic growth, our country's households are under enormous pressure...

Rachel Thompson, Issued by GfK South Africa 8 Aug 2018

The 'ennial tribes: Understanding Generation Y and Generation Z South Africans
The 'ennial tribes: Understanding Generation Y and Generation Z South AfricansArticle

There are some interesting differences and similarities between centennials - those aged 21 and below - and millennials - those aged 22 to 35...

Rachel Thompson, Issued by GfK South Africa 19 Apr 2018

Five consumer spending trends to watch out for in 2018
Five consumer spending trends to watch out for in 2018Article

South African retailers and manufacturers face a significant shift in how consumers behave over the next few years, as economic conditions tighten, consumer confidence falls and internet shopping takes off...

Rachel Thompson, Issued by GfK South Africa 7 Feb 2018

#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiences
#BizTrends2018: Winning brands will get their competitive edge from memorable customer experiencesArticle

Consumers around the world are putting more value on experiences than they do on possessions, and South Africans are no different...

Rachel Thompson 19 Dec 2017

Capturing the Generation Z opportunity
Capturing the Generation Z opportunityArticle

Marketers who want to ensure the longevity of their brands and win the consumer of the future need to come to grips with what the under-21s - Generation Z - want and value...

Rachel Thompson, Issued by GfK South Africa 11 Oct 2017

South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritage
South Africa's township residents are driven by a sense of social duty and a deep-rooted cultural heritageArticle

New GfK research reveals how brands can connect with people in townships by aligning with their values...

Issued by GfK South Africa 30 Aug 2017

Hidden market forces cause new products to flop
Hidden market forces cause new products to flopArticle

Great products are floundering because suppliers don't know enough about their markets. As many as 75% to 80% of new products and services flop, according to research firm GfK...

Issued by GfK South Africa 7 Jul 2015

Online webinars look at brand experience in African context
Online webinars look at brand experience in African contextArticle

GfK South Africa has launched a series of free online webinars on delivering positive brand experience in order to grow sales in South Africa...

12 May 2015

Free webinars on relational intelligence vital to attract and retain clients
Free webinars on relational intelligence vital to attract and retain clientsArticle

GfK South Africa is presenting a series of free interactive online webinars on building brand loyalty in an experience economy...

24 Mar 2015

The health benefits of playing outdoors with friends
The health benefits of playing outdoors with friendsArticle

BRISTOL, UK: How children spend their after-school hours has a big impact on their levels of physical activity, new research has discovered, highlighting the need for children to be given more opportunities to play outdoors with friends.

13 May 2014

Why 50 is the new 30
Why 50 is the new 30Article

Researchers at GfK South Africa have decided to take a closer look at the South African 50-year old, to try to understand what is making its grannies and grandpas so young-spirited and hip.

Rachel Thompson 26 Feb 2014

Universal McCannPerson

29 Apr 2002

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