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South Africa

Results for Mike+Broom

News

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Marketing & Media
Demographic classification in marketing research

mike broom 10 Nov 2021

Advertising can be poisonous but it should never damage a brand
Marketing & Media
Advertising can be poisonous but it should never damage a brand

mike broom 10 Sep 2020

Photo by on .
Marketing & Media
Death of the dinosaurs... in the research world

mike broom 4 Aug 2020

Image source: .
Marketing & Media
Marketing in the Covid-19 age

mike broom 19 Mar 2020

10 questions to ask the marketing director
Marketing & Media
10 questions to ask the marketing director

mike broom 3 Dec 2019

Paying tribute to Erik du Plessis
Marketing & Media
Paying tribute to Erik du Plessis

Issued by Kantar 29 Jan 2019

Marketing research - Fact or fiction?
Marketing & Media
Marketing research - Fact or fiction?

mike broom 7 Jan 2019

What's the use of marketing research? A cynic's answer: Ask Absa!
Marketing & Media
What's the use of marketing research? A cynic's answer: Ask Absa!

mike broom 13 Jul 2018

Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data
Marketing & Media
Cognitive confusion - measuring non-conscious effects in buying behaviour - prediction and big data

mike broom 12 Apr 2018

Image credit: WildVeganGarden via .
Marketing & Media
Influence marketing - tapping into the herd instinct

mike broom 5 Apr 2018

Cienpies Design © –
Marketing & Media
Advertising effectiveness has been captured by ‘liking'

mike broom 6 Oct 2017

Luca Bertolli ©
Marketing & Media
#Pamro2017: Why most quantitative research is inefficient and wasteful

Juanita Pienaar 6 Sep 2017

Image source:
Marketing & Media
Fake news, fake research!

mike broom 21 Jul 2017

How it all fits together - what comes out of Ad-Audit
Marketing & Media
How it all fits together - what comes out of Ad-Audit

mike broom 14 Jul 2017

Dolgachov © –
Marketing & Media
Measuring the consumers of advertising

mike broom 7 Jul 2017

Petro Kuprynenko © –
Marketing & Media
A new measurement paradigm that is ideal for ad testing

mike broom 23 Jun 2017

ximagination © –
Marketing & Media
Bringing precision and elaboration into ad testing

mike broom 16 Jun 2017

Quotas and random sampling within quotas - the PSA experience
Marketing & Media
Quotas and random sampling within quotas - the PSA experience

mike broom 10 Aug 2016

Five ways POPI will change marketing research as we know it
Marketing & Media
Five ways POPI will change marketing research as we know it

mike broom 3 Aug 2016

Can you buy shares in a stokvel?
Marketing & Media
Can you buy shares in a stokvel?

mike broom 7 Jul 2016

Where is marketing research going?
Marketing & Media
Where is marketing research going?

mike broom 3 May 2016

All set for PAMRO All Africa Media Research Conference
Marketing & Media
All set for PAMRO All Africa Media Research Conference

27 Jul 2012

SAARF PAMRO Conference for Africa Diplomat
Marketing & Media
SAARF PAMRO Conference for Africa Diplomat

15 Jun 2012

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