Articles



Technology creates participative communication

WORLD PR FESTIVAL: Communication contributes to sustainable development programmes because, quite simply, it makes it human. It takes away the abstract, technical, financially complex intricacies of science and technology, and finds a way to relate...

By Vivian Warby 15 May 2007

Many benefits to custom publishing

The average reader of a magazine spends 25 minutes on its content. If you could get into this reader's house, what would you tell them? This question could be posed to every single company as each company has this opportunity daily in the form of...

By Vivian Warby 19 Feb 2007

Developments in media monitoring

Certain technologies do exist that offer solutions for media monitoring needs and market research without upsetting the audience, said Professor Johan Lourens of the University of Stellenbosch, speaking at the eighth Pan African Media Research...

By Vivian Warby 7 Nov 2006

Robust outdoor media data soon

Data from the first outdoor advertising live survey using the Npod handheld research meters will be available for Gauteng and KwaZulu-Natal in late 2007 and the rest of the country in 2008 as the rollout continues nationwide. This will take media...

By Vivian Warby 6 Nov 2006

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