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I am always on the look for new innovative ways to solve problems and have a keen interest in consumer behaviour with special attention to what drives people to make the decisions they make when aligning themselves with certain brands. I believe that the insight gained through the study of consumer behaviour allows me the opportunity to create communication that is not only relevant, but also resonates with them.

I'm not afraid of hard work and revel in seeing all my efforts in whatever I do come to fruition.