Truly understanding your customer... and other complexities we can expect in 2018...
Gustav Goosen 8 Jan 2018
Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...
Gustav Goosen 28 Nov 2017
While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...
Gustav Goosen, IAB South Africa 18 Nov 2016
As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital...
Gustav Goosen 26 Jan 2015