Gustav Goosen

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Profile

Gustav Goosen is the CEO of The SpaceStation, a digital media sales company. The SpaceStation executes world-class, multi-platform digital media solutions across more than 40 premium websites, mobile sites and apps, from leading brands at Media24, 24.com and MultiChoice, making them a leader in the rapidly growing and evolving digital advertising arena in Sub-Saharan Africa.

Articles

#BizTrends2018: The digital marketing trends marketers need to pay attention to

Truly understanding your customer... and other complexities we can expect in 2018...

By Gustav Goosen 8 Jan 2018

The future of media

Gustav Goosen elaborates on some of the mobile and data content his team presented at the Digital Salt event which he believes are areas that will have significant influence on the future of media, way beyond what we've seen thus far...

By Gustav Goosen 28 Nov 2017

Digital ad spend reflects strong growth in otherwise challenging advertising market

While some traditional media struggles, digital adspend in South Africa has witnessed powerful growth...

By Gustav Goosen, Issued by IAB South Africa 18 Nov 2016

[Trends 2015] The big online advertising trends

As always, it was a highly competitive space but this year that seemed the case more than ever - especially when it came to online advertising, fuelled by the continued growth of digital...

By Gustav Goosen 26 Jan 2015