Deon Binneman

Corporate Reputation & Crisis Management Advisor, Speaker & Trainer
Location:Johannesburg, South Africa


I am a Management consultant, speaker and trainer specializing in Reputation and Crisis Management. I help organizations & individuals grow, sustain and protect their reputations. Focus areas - Reputation Risk, Stakeholder Reputation Management & Crisis Management & Communication. I have worked in 17 countries to date and have run a solo practice for 23 years.
Read more

Current employment

CEO and Owner
The Reputation Go-to Guy -
Present - Johannesburg
Self- Employed as an Independent Contractor.


Deon Binneman
Investment in stakeholder relationships key to organisational sustainability post-Covid-19
For a deep dive into Stakeholder Reputation, watch this video of mine where I addressed the Institute of Internal Auditors a few years ago. An Organization derives its reputation from the way it’s performance, actions and behavior is perceived by stakeholders. These perceptions are influenced by the relationship building, communication and engagement practices of the organization. Also, read this -
Posted on 13 Aug 2020 11:36
Deon Binneman
Key steps to creating a crisis communications plan
All Crises have perceptual and reality components. This is what I teach in my training courses. The same message and planning approach is contained in this DIY Toolkit The Capability Toolkit increases an organization’s Crisis Readiness Capability in a World where information flows in Nanoseconds. (Wikipedia defines capability as the ability to perform actions. As it applies to crisis management, capability is the sum of capacity and ability).It now comes with all my Crisis Toolkit and the Training Materials of the Real-Time Crisis Management course at one special bundled price.
Posted on 2 May 2019 07:55
Deon Binneman
#BizTrends2018: Are you a reputational resilience expert or crisis fodder?
I totally agree with Daniel. For me it is vital to plan ahead , to be ahead of the curve, so that you can respond in real-time to crises. Check out this tool which can be invaluable for planning ahead
Posted on 8 Jan 2018 11:28
Deon Binneman
The firefighters: the nexus between personal and national reputation
Well Done on a superb article! I especially like the words "Actions and Behavior". Few companies include Reputation Management training as part of their annual Learning Agenda. By translating what it is that makes your company Great into specific behaviors and actions, we can prevent reputation risk.I believve that more time needs to be spent on this BEFORE the time of an incident.See for more discussions
Posted on 21 Jun 2016 11:59
Deon Binneman
Quirks of managing issues on social media
Since issues unfold over a period of time, it is vital to monitor and listen carefully what is being said on Social Media. The reason we do that is that Social listening (Social Media Monitoring ) is the process of monitoring digital media channels to devise a strategy that will better influence stakeholders and ultimately impact our reputation.
Posted on 7 Jun 2016 13:10
Deon Binneman
TopTV gets nod to screen 'adult' channels
Top Tv's launch is an example of how important it is to determine all stakeholders and their STAKES PRIOR to launching a strategy or a campaign.The more thinking that goes into this process the better.
Posted on 25 Apr 2013 15:44
Deon Binneman
The perils of freelancing
Hi Marion,You are spot on. I have been on my own for 17 years and it is a constant battle.The late Tom Lambert used to say that successful consultants market 75% of the time. This quote may help readers: Every morning in Africa, a gazelle awakens. It knows that it must outrun the fastest lion that day, or be eaten. Every morning in Africa, a lion also awakens. It knows that it must outrun the slowest gazelle, or starve to death.The moral of the story is this: Whether you are a gazelle or a lion, when you wake up, you had better be running. In today’s fast moving knowledge economy you better be building and protecting your reputation. You only have one chance at making an indelible impression. Just for interested readers I facilitate a workshop called Marketing a Consulting Practice 3 - 4 times a year. It is ideal for those starting out or those people who want to boost their marketing efforts. Next one - 17 May in Jozi.
Posted on 11 Apr 2013 13:37
Deon Binneman
Reputation comes from trust unbroken
Never ignore Corporate Culture. In fact Corporate Culture is one of the 3 key factors when Reputation Risk occurs.Corporate culture is the single biggest determinant of behavior in every organization – and that means your corporate culture may be your best weapon to help minimize reputational risk.Therefore:1. Conduct Regular assessments of the culture2. Establish a tone of integrity and excellence. Waterfalls flow top to bottom and currently there are a number of leaders who are guilty of a lack of this.3. Reinforce and reward acceptable employee behaviors, and act or eliminate those not accepted.I love this quote by Keith Darcy, executive director of the Ethics and Compliance Officer Association: "If you are really going to build a strong culture of integrity, it’s got to be throughout the organization and quite frankly, that’s the strongest defense any organization can have – managing its reputation by aligning its culture with a grand promise of how every stakeholder in the organization is going to be treated'.
Posted on 9 Oct 2012 11:15
Next >
Let's do Biz