Several years experience in Marketing, Communications and Start-Ups.Volunteer for 4+ years for LEAP (LifeWorks Executives and Professionals), providing Marketing and Communications for large fundraising events in Austin, TX.
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Carol Scott
The ridiculous cost of advertising
"They are also obsessed with focus groups, which have been proved time and again to be the worst possible way of trying to understand what consumers believe or want." Agreed! Marketers and Advertisers need to figure out who their audience really is, identify the various Personas that are engaged (or under-engaged with their brand), and provide creative content to each group through the media sources they each prefer. All data available through social nowadays. More here:
Posted on 23 Jan 2014 21:13
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