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Leratadima Marketing was initially established as an Outdoor Advertising business. It soon grew into a full-service marketing firm that offers mainly Below The Line solutions. Buyi joined the company in 2011 and grew it into the African powerhouse that it takes pride in today. In 2015, a 24-hour printing business was identified as the next logical acquisition that then became known as Leratadima Printshop. Leratadima Foundation was launched in 2017 to formalise an initiative the Mafoko family had been engaged in since 2012 - supporting Child-headed households, and sourcing educational scholarships for children with an interest in Technology-focused studies.