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Ali Kibao
[Marketing & Media] Port Elizabeth marketing: playing catch up:
Posted 5 years ago | Like
Ali Kibao
Is email marketing in 2014 still relevant?
As long as the list is not bought. Email marketing is still very relevant and effective today. Better have a small community that is expecting to hear from you. It is crucial though to have the links mobile friendly and make the landing page relevant. Nothing is worse than clicking on a link just to be taken to the homepage of a website.
Posted on 13 Feb 2014 11:40
Ali Kibao
The opportunities in the alcohol advertising ban
Well said Lebo.I especially like what you point out about branding not being about stickers and logos.The main casualties of the ban will be advertisers and promoters. They have to stop being lazy and think outside the box in order to get themselves out of the comfort zone by means of traditional advertising if they want to keep their jobs. But you know what they'll never adapt to your kind of thinking as good as such ideas are, why? Because advertisers and marketers have become lazy by using templates all the time. The way this is going they have to adapt or die.
Posted on 10 Jan 2014 14:02
Ali Kibao
Plan to set Nu Metro on path to profit
The only way out for Nu Metro is to do something remarkable, something worth sharing and talking about. All well and good on paper, but in my opinion buying cinemas now is like buying a newspaper. The way people consume information has changed and will never be the same. The plan seems to have a lot riding on social media. Social media is unpredictable and what Nu metro are going to be doing in the future has already been done by so many other businesses. Every single app we use encourages us to share what we are doing with our friends, there is nothing remarkable about that because at the core of it the our experience with the movie somehow remains the same. What I mean by this is that, the way we watch movies at the cinemas has remained the same for too long now and unless they are willing to change that in an extreme manner, riding in the comfort zone won't make much of a sustainable business.
Posted on 8 Jan 2014 21:06
Ali Kibao
Facebook is limiting your page's reach
Well noted StuartIt was always going to come down to this with social media companies going public. they have investors to answer so it's not about social anymore. I'm not so sure why marketers and businesses feel so aggrieved by this. No one seems to complain how expensive and ineffective TV and radio has become. It's new and people are always scared of change. I think by the end of the year we will all wonder what the fuss was all about.
Posted on 8 Jan 2014 14:24
Ali Kibao
The small business website dilemma
Well said Linda. It is also very important to remember the role of social media in content marketing. With all the options and analytics tools available to small businesses today, there is better chance of one finding their ideal lead from social media than Google. These platforms have already segmented the audience for us. A little effort in finding the groups a business intends to reach will go a long way in online marketing efforts.
Posted on 11 Nov 2013 22:28
Ali Kibao
Bringing brand into the boardroom
Well said Nicole. Following this path organizations will also be able to really reap the benefits that come with an involved marketing team. Because usually that whole 'it's not my job' kind of attitudes creeps in when there is a disconnect between marketing and the boardroom. I find it surprising how well marketers can sell to the masses and yet fail to do the same when it comes boardrooms. One point you mention that I think is of utmost importance has got to be the focus on ROI because that's usually the bottom line in these meetings. Great read, thank you.
Posted on 10 Oct 2013 16:03
Ali Kibao
How do you price an idea?
Well said. Startups would be more sustainable if they could answer some of the questions you ask here. The fact is, we live in a world that is getting increasingly transparent. Sharing has never been easier. Non-disclosures and patents are starting to become a hinderance to idea development and evolution. Look at the record labels and how they are falling apart because of all the rigidity.That being said, i think pricing an idea should be a dynamic process, easily adjustable and open to external influence. Only possible in an open world.
Posted on 30 Jul 2013 11:07
Ali Kibao
Eight characteristics of a good marketing manager
Well put. I think a lot of marketing professionals could do with point 4. Too much planning too little happening. As Seth Godin says... "Go make something happen".
Posted on 7 Jul 2013 19:57
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