PAMRO adds key UK speaker
Organisers of the 16th PAMRO and All Africa Media Research Conference in Dar es Salaam, Tanzania from 23-26 August 2015, have added Jennie Beck, Global Director of Kantar Media, UK as a speaker...
She was Chairman of the UK Market Research Society from 2003 - 2005 and was elected a fellow of the MRS in 2006.
Magnus Anselm from Sweden, who is talking on the first launch of an online video currency in the world
James Eberhard, CEO & Founder, GeoPoll and Mobile Accord and Max Richman Data Scientist, GeoPoll, both of the US, who will present and explore television viewing habits in Africa and the creation of a sound methodology for measuring audience size ratings and share highlighting several African countries.
Daniel Cuende, Co-Founder and Innovation Manager, Cuende Infometrics SA, Spain. He will present on how OOH audience metric helps to sell to advertisers and media agencies and how a new paradigm is necessary in OOH research. He will introduce a new system to measure audience.
Click here to view the PAMRO speaker CVs in full.