11th PAMRO meeting and research conference

The 11th PAMRO meeting and All Africa Media Research Conference 2009 will take place in Nairobi, Kenya from 23 August - 26 August. An update of media audience research around the continent since Lagos will be provided. Training sessions will be presented by experienced trainers such as Dr Graham Mytton of the UK.
11th PAMRO meeting and research conference

Programme topics:

  • Digital media, technology and innovation in youth audience research
  • Media audience research in a fragmenting world
  • Using AMPS data for strategic brand building
  • Double Screen CAPI - SAARF AMPS takes a big step forward
  • Media research in conflict (war) zones
  • Media campaign evaluation: beyond reach and frequency
  • The measurement of television in a digital world
  • The impact that digitisation will have on content
  • Creative ways of researching audiences - beyond the diaries and the metres
  • The South African Teen RAMS - is thirteen the new sixteen?
  • The Football World Cup comes to Africa in 2010 - Are the media ready?
  • The changing face of African Media - Does proliferation + privatisation + globalisation = a problem - the case for media freedom in Africa (This paper will focus on privatisation and removing government control)
  • Word of mouth, traditionally big African medium
  • The big case of out of home media in Africa
  • Endangered? How long will print last as the ‘Mighty King' in the electronic era?
  • The impact of vernacular media in Africa

Delegates will also be informed of structural changes in the population resulting from changes in fertility, mortality and migration trends as well as the impact of diseases such as HIV AIDS, malaria, cholera and others.


Possible sponsors are invited to contact the organisers. Sponsors/exhibitors will be acknowledged in the run-up correspondence, in the programme and at the event.

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