SUP initiative enables brands to uplift communitiesThe Superiate Upliftment Program (SUP), a recently launched youth and community upliftment initiative, is connecting brands and government with schools and communities through its skills and personal development programmes. Source: Supplied
Half a million learners to benefit from the initiativeThe launch phase of the initiative is open to over 500,000 learners in 500 high schools and surrounding households and communities. All learners at any school, as well as anyone in the community, can sign up and gain access to competitions, rewards, savings as well as prizes. They will also have access to educational information about issues such as gender-based violence, femcare and other topical and essential content. In exchange, participating brands will gain valuable market research and insight relevant to their industries. “The objective is for SUP to be the connector between brands and the youth and their communities in aiding learners’ social upliftment and education," Brad Stern, founder of Superiate Marketing said. "The initial launch to 500 high schools is through prominently displayed posters and brochures that reach and inform the learners and their parents/guardians of the initiative. “Our work with the Department of Basic Education will ensure we drive schools, teachers and learners to benefit and that the program provides upliftment." Brand partners who have joined in on the initiative include:
Stern concluded by saying that he hopes the initiative "will leave a lasting mark in the hearts and minds of young people and communities throughout the country”. |