Quick hit trends and the problem with competing giving behaviours
The social impact space is buzzing. Social entrepreneurship is the next "rock star" career, there's more investment flowing into social ventures, more pitching competitions and more attention to the wonderful philosophy of making money and solving development challenges - at the same time.
In the last year at forgood.co.za (South Africa’s largest volunteering platform), we’ve seen the following micro-trends playing out:
Yet it still feels like South Africa is behind the curve of “developed” world giving behaviours. The money donation market is tiny. The volunteering market is in its infancy. Workplace giving programmes are fragmented at best, non-existent at worst. Why? If anything, this feels like low-hanging fruit in a country like ours.
At forgood, we’ve been playing with a theory for a while now: the effect of competing giving opportunities on giving behaviour. Like many challenges, these are often quite unique to our country.
When you think about giving, there’s a lot going on.
With all that competing for attention, doesn’t it feel like there’s very little time for skills-based volunteering into the non-profit sector?
We are seeing a change. We are seeing growth - as South Africans start to learn how powerful volunteering can be. It’s a slow, but rewarding process. Watch it continue in 2019.
About Andy Hadfield
Andy Hadfield is the CEO of volunteering platform and CSI management tool forgood. He launched his first startup aged 19 before going on to hone his skills in a number of tech ventures, sales apps and one of the first digital engagement programmes in the country, The Deloitte Way. In 2015, he joined forgood, heading up the team that are rolling out the most advanced large-scale employee volunteering and CSI management tool in the country.
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