SpatialedgeIn this week's #StartupStory, we chat to Retief Gerber, CEO of Spatialedge - a geospatial data insights and marketing company. Along the way, we were put in touch with Geospatial Data Solutions (GDS), a direct marketing company that wanted to be more precise with its marketing efforts. We were able to help it market to the ±60 million consumers in its database and the company soon found that it would be a major differentiator for its business. We saw further potential for more advanced data insights, so we decided to create Spatialedge - a joint venture between the two companies.
The programme gives us access to an incredible group of mentors that can help accelerate our growth. Growing a network like this would ordinarily take years. Being a part of the Techstars family also gives the company a lot of credibility. We have had master classes from experts that have opened our eyes to new possibilities. But the best part is getting to know all the people we meet, especially the members of the other companies in the cohort, and the Techstars employees and associates. It is a special group of people that we get to interact with every day. However, being part of the Techstars programme is so invigorating that working even harder feels natural and exciting. It has been challenging to keep up with everything that is expected of us, but we have learned how to get better at it and are in the process of putting better processes in place to help us serve our clients better and scale our business at the same time. About Ilse van den BergIlse is a freelance journalist and editor with a passion for people & their stories (check out Passing Stories). She is also the editor of Go & Travel, a platform connecting all the stakeholders in the travel & tourism industry. You can check out her work here and here. Contact Ilse through her website here.
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