Discovery Sport Industry Awards 2015 shortlist announcedThe official shortlist for the Discovery Sport Industry Awards 2015, which includes campaigns and brands from 15 different sporting codes, including rugby, football, cricket, mixed martial arts, cycling, athletics, basketball, boxing and horse racing, has been released. Cell C leads the pack with six nominations across a variety of categories, closely followed by Adidas with five, while Vodacom has four and EFC Worldwide, Nedbank and SuperSport secured three nominations each. Key industry figures gathered at independent adjudicator Deloitte's offices in Johannesburg for hours of intensive judging across two days to produce a shortlist representing the very best that the South African sports industry has to offer. This year's record number of entries led to comprehensive analysis and debate during the judging process, which was overseen by Deloitte to ensure absolute transparency. Outstanding and innovative workThe Discovery Sport Industry Awards reward the greatest achievements across the entire business of sport, including the most outstanding and innovative work in marketing, PR, advertising, community investment and sponsorship. Tables at the Discovery Sport Industry Awards ceremony, to be held at Sandton Convention Centre on 12 February, 2015, are on sale now at www.sportindustry.co.za. Official shortlist TV Sport Commercial of the Year: Best African Sponsorship: Barclays - Barclays Kenya Cup Best New Sponsorship: Brutal Fruit - Brutal Fruit Netball Cup 2014 Sport Development Programme of the Year: Absa Cape Epic - Exxaro MTB Academy Sport Brand of the Year, Sponsored by Tsogo Sun: Adidas Best Use of Digital Communications in Sport: Absa - Absa Red Jersey Campaign Best Sponsorship of a Sport Team or Individual: adidas - Orlando Pirates Jersey Launch Best Use of PR in a Sport Campaign: adidas - Old Mutual Two Oceans Marathon Best Sponsorship of a Sport Event or Competition, Sponsored by TST: adidas - Old Mutual Two Oceans Marathon Sport Participation Event of the Year: Absa Cape Epic Best Integrated Sport Marketing Campaign: Absa - Absa Transactional Campaign Best Live Experience: Cell C - Festival of Cricket Sport Agency of the Year, Sponsored by Gallo Images: Brand Inc Creative Group |