Making packaging disappear
Rodrigo Garcia Gonzalez started day 2 of Design Indaba on a high note when he presented on the Ooho! - the disappearing biodegradable water-filled bead made from brown algae and calcium chloride (seaweed).
Gonzalez is co-founder and co-CEO of Skipping Rock Lab, a London based startup with the goal of making packaging disappear. Ooho!, which is Skipping Rocks Lab’s pilot project, won the Lexus Design Award and the World Technology Award for environment.
In his presentation, Gonzalez explained that it takes 5L of water to make one 500m water bottle and that the idea to create the Ooho! was born out of the need to create something more sustainable to help combat the amount of plastic waste and sea pollution. The Ohoo! can be eaten or discarded, and it only takes six weeks to biodegrade.
Gonzalez says they decided to utilise seaweed as a material as it is both biodegradable and edible. Through experimenting with different methods to create different layers, the group of chemists commissioned to investigate and create this packaging have come up with different methods and uses for creating and using the Ooho!.
These innovative little beads have been used at festivals, by retailers and pop-up stores, mostly for water but also including a variety of flavoured drinks. Gonzalez says the Ooho! offers different solutions for plastic packaging in many industries, and its purpose is not solely for packaging water and beverages. He says it can be used in hotels to package small amounts of soaps/shampoo/cosmetics, energy gels (as opposed to energy bars wrapped in plastic), and even for condiments and sauces in fast-food establishments.
Repurposing plastic bottles
Going one step further, after creating a sustainable solution to plastic bottle packaging, Gonzalez has also spearheaded the Devebere project - one that uses plastic bottles as a material to create structures. The best part is that these plastic 'bricks' can be reused and reshaped for different structures over and over.
Creativity: Just do it!
Gonzalez has some tips for coming up with creative ideas:
Gonzalez is also the inventor behind Hop, a suitcase that follows its user around. The suitcase has receivers that are able to receive, identify and triangulate different signals coming from a user's cell phone. A microcontroller interprets these signals calculating the phone's position in relation to the suitcase, allowing the suitcase to follow the user at a constant distance. If the signal is lost the user is alerted by the vibration of the phone and suitcase locks itself.
This presentation from Gonzalez was innovative, inspiring and offered great advice for creatives and everyone with the desire to create!
About Angie White
Press Office Manager/Writer at Bizcommunity
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