WineX 2010 is focused on quality not quantity

Aiming for quality rather than quantity, the organisers of the RMB WineX Cape Town have amended the show format by cutting it back to a two-evening event and narrowing the focus. The show takes place on 19-20 August 2010 at the CTICC.

"The reason for hosting a show of this kind - and the reason that RMB has been its headline sponsor since its inception - is to put the country's finest producers and the region's true wine enthusiasts into the same space," said show founder and international wine judge Michael Fridjhon.

"By reducing the number of evenings at which the winemakers are required be in attendance, we make it possible for them to be present for the entire show. This in turn means that we have narrowed the focus, by creating an environment in which wine consumers can actually engage with the people who make the wines. Obviously we've had to restrict the number of exhibitors as well as the number of visitors - to ensure that the wine enthusiasts get quality time with quality producers."

Janice Fridjhon, who heads the event management team says, "With restricted space for visitors there will also be a smaller allocation of the Early Bird discounted admission tickets. We obviously want to encourage the wine clubs and the serious students of wine to take advantage of this arrangement without making the show just another night out."

As in the past, visitors can stock up on exhibitor wines at competitive prices via Shop@Show. The annual Best Wines on Show ballot, with great prizes attached, adds to the fun of the evening.

A full list of exhibitors will be available on www.winex.co.za from 1 August.