SAARF TAMS Information Day

Issued by SAARF

22 Sep 2003

Important changes in TAMS, which will affect every user of the data directly, will be implemented in the near future. The SA Advertising Research Foundation is holding a series of presentations in Jo'burg, Durban and Cape Town to update users on these important developments.

Since the inception of the TAMS Meter Panel in 1989, cell weighting has been used to gross the results up to the TAMS meter universe with cell-weighting only. Gender, age and language are used as weighting variables, meaning that non-weighting variables such as LSMs and income are not weighted to their correct proportions.

After months of experimentation with RIM weighting in parallel to cell weighting, the TAMS Council has now decided that we are ready to switch over to the use of RIM rather than cell weightings. The advantages of RIM weightings are that you can balance the panel on more variables than is possible with cell weighting, particularly when you work with a relatively small sample (e.g. LSMs will in future become weighted variables on TAMS which will greatly improve TV-planning based on them). More details will be provided during the presentations.

These presentations will also be used to update users on other important developments in the field of television audience measurement.

The series of presentations will take place in the three major venues as follows:

In Johannesburg
at 09:30
on Tuesday 21 October 2003
at the Bryanston Country Club, Bryanston Drive, Bryanston

in Durban
at 15:30
on Tuesday 21 October 2003
at Holiday Inn Durban Elangeni, North Beach
83/91 Snell Parade, Durban

and in Cape Town
at 09:30
on Wednesday 22 October 2003
at The Cullinan Hotel, 1 Cullinan Road, Cape Town

Seats may be reserved by completing the registration forms on our website at http://www.saarf.co.za under Registration : SAARF TAMS Information Day. Although there is no cost involved to attend, kindly register as per above for venue size purposes. Only registrations off the website will be accepted, please do not respond to this email.