RFID training on offer at 2007 European conference

RFID Journal recently announced that it has partnered with the European EPC Competence Center (EECC) to provide educational training for attendees seeking to understand how EPC technology can be used to achieve real business benefits today. The training will be offered at RFID Journal LIVE! Europe 2007, which will be held from 6 - 8 November 2007, in Amsterdam.
The training will start with an introduction to the basics of RFID. Additional sessions will cover:
  • Technical Challenges of RFID: Phillip Blome, project manager of RFID pilots and trials at MGI METRO Group Information Technology GmbH, will explain the issues Metro has encountered, and how it overcame them.
  • Standards and Tagging Requirements: Dr. Andreas Fuessler, senior project manager for GS1 Germany, will explain the key standards RFID users in Europe must be aware of, and how to overcome the challenges of tagging shipments.
  • Experiences in Tag Performance: Thomas Holstiege, European EPC Competence Center EECC, will explain the key issues related to tag selection and placement to ensure the best performance of applied tags.
  • Data Exchange and Communication with EPC: Dr. Andreas Fuessler will explain the format of the data suppliers will receive from retailers, and how those suppliers can analyze the data to measure their own performance.

"This is a unique opportunity for companies to learn how they can use and benefit from EPC/RFID technologies today," says Dr. Gerd Wolfram, managing director of MGI METRO Group Information Technology GmbH. "The founders of the EECC have many lessons they have learned over the years, and we are sharing them with our suppliers and other companies through this training, to move adoption forward."

The EECC training course is one of three pre-conference options available to attendees of RFID Journal LIVE! Europe 2007. This year's event will focus on how European companies can cut costs and improve revenues by employing RFID technology in their manufacturing, supply chain and logistics operations.

Attendees will learn:
  • Why METRO Group is rolling out RFID now, and what it means for suppliers
  • How Airbus is using RFID to improve all aspects of its operations
  • How Sony is reducing shrinkage with a video-RFID tracking system
  • The value of tracking returnable transport items
  • How Lufthansa Technik improves parts maintenance with RFID
  • How RFID is streamlining joint U.S.-Danish military operations
  • How DHL is using RFID sensors to better monitor temperature-sensitive products

For more information, visit the RFID Journal LIVE! Europe Web site at


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