South Africa loves sports snack barsUnlike the chocolate market, the bars market in South Africa saw good growth during 2012. The well-established count lines market saw the least growth of the three subcategories, only gaining in volume terms, whilst sports enhancement bars received a good push from producers. Whilst this is good growth, it is less than that seen in 2011 and the growth rate for sports enhancement bars is expected to slow down over the coming years. Subcategories There are three subcategories:
The channelling for the three categories remained largely unaffected during 2012, as producers and distributors continued to keep hold of their established markets. The general retail sector of health bars saw a push of volume during the base year, whilst general retail and wholesale chains in sports enhancement bars saw a significant push in volumes. Local channel distribution (excludes exports)Count line regions saw little movement, as the market itself stayed steady and unmoving. The more affluent metropolitan regions such as Gauteng, KwaZulu-Natal and Western Cape saw focus on health bars, as their share of category volumes increased during 2012. All provinces saw substantial growth for the sports enhancement bars sector. Local regional distribution (excludes exports)BMi Research specialises in consumer and industrial research in various sectors including the retail market, for more information go to www.bmi.co.za. |