Three more Silver Lions for South Africa

CANNES, FRANCE: South Africa added three more Silver Lions to its tally - this time in Press - at the Press, Design and Cyber Cannes Lions awards ceremony last night, Wednesday, 22 June 2011. Silver went to Bester Burke Slingers, Ireland/Davenport Johannesburg and TBWA\Hunt\Lascaris Johanensburg. [twitterfall]
[Cannes Lions 2011] Three more Silver Lions for South Africa

This year Design Lions attracted 1774 entries, Cyber Lions received 2835 and entries totalled 5415 in Press Lions.

The Press Lions jury, chaired by Tony Granger, Y&R global chief creative officer, shortlisted 518 entries before awarding 10 Gold, 36 Silver and 52 Bronze Lions. JWT Shanghai won China's first-ever Grand Prix in the Press category for its ad 'Heaven and Hell' for Samsonite.

South African Press Lions winners 2011

LionCategoryTitleAdvertiser/clientProduct/serviceEntrant companyMedia agency
Silver LionPressA08 Cosmetics & BeautyCanYardleyOatmeal Clear SpotBester Burke Slingers CT
Silver LionPressA18 Travel, Transport & TourismReunionAvisLuxury Car HireIreland/Davenport Jhb
Silver Lion CampaignPressA29 Public Awareness MessagesDugongEndangered Wildlife TrustWildlife Protection ProgrammeTBWA\Hunt\Lascaris Jhb
Silver Lion CampaignPressA29 Public Awareness MessagesRiverine RabbitEndangered Wildlife TrustWildlife Protection ProgrammeTBWA\Hunt\Lascaris Jhb
Silver Lion CampaignPressA29 Public Awareness MessagesWild DogEndangered Wildlife TrustWildlife Protection ProgrammeTBWA\Hunt\Lascaris Jhb

After shortlisting 146 entries, the Design Grand Prix was awarded to Digital Kitchen Chicago, US for 'The Cosmopolitan Digital Experience' created for The Cosmopolitan of Las Vegas. Thirty one Gold, 27 Silver and 27 Bronze Lions were also awarded. Jury chair was Luciano Deos, president of GAD' Design in Brazil.

With Nick Law, R/GA EVP and chief creative officer of R/GA, heading up the Cyber Lions judging, the jury shortlisted 220 entries and awarded a total of 21 Gold, 15 Silver and 42 Bronze Lions.

Three Cyber Lions Grands Prix were presented; the first to Google Creative Lab New York, US for its entry 'The Wilderness Downtown' for Google in the Websites, Integrated Campaigns, Banners and Other Rich Media and Craft Category; the second to R/GA New York, US for 'Pay with a Tweet' for Innovative Thunder in the Viral Advertising Category; and the third to Wieden + Kennedy Portland, US for the Procter & Gamble Old Spice Body Wash 'Response Campaign' in the Other Interactive Digital Solutions category.

Special awards

The Media Person of the Year award was presented to Eric Schmidt, executive chairman of Google, during last night's awards ceremony.

Also honoured were the winners of the Young Lions Print and Cyber Competitions. The team from Australia took the Gold Print Medal, with Canada taking Gold for its Cyber entry.

Stats

CategoryTotal shortlisted entriesTotal SA shortlistedPercentage of SA finalists2010 comparisonTotal winnersTotal SA winnersSA percentage of winners2010 winners comparison
Direct20462.94%Same - 6 SA finalists in 20105711.75%Decline - 3 SA winners in 2010
Promo & Activations17510.57%Decline - 2 SA finalists in 20105511.18%Increase - 0 SA winners in 2010
PR10510.95%Same - 1 SA finalist in 201039000 SA winners in 2010
Outdoor42671.64%Decline - 22 SA finalists in 201011910.84%Decrease - 5 winners in 2010
Media22262.70%Increase - 3 SA finalists in 20108422.38%Increase - 0 winners in 2010
Radio1383827.53%Increase - 17 SA finalists in 2010501020%Increase - 6 winners in 2010, 1 being a Grand Prix
Press51891.74%Increase - 4 SA finalists in 20109933.03%Increase - 2 winners in 2010
Cyber22010.45%Increase - 0 SA shortlisted in 2010 8100No change from 2010
Design14610.68%Decline - 3 SA finalists in 2010 8600Decline - 3 SA winners in 2010
Total so far2154703.25%670183.69%

Full sets of winners:

South African shortlists:

Remaining shortlists:

  • Film Lions: to be announced Friday 24 June
  • Titanium and Integrated Lions: to be announced Friday 24 June
  • Film Craft Lions: to be announced Friday 24 June
  • Creative Effectiveness Lions: to be announced Friday 24 June
  • Grand Prix for Good: to be announced Saturday 25 June

Further winners will be announced:

  • Saturday night 25 June: Film, Film Craft, Titanium and Integrated, Grand Prix for Good

Wednesday's programme included actor Jesse Eisenberg; Piers Morgan of CNN's Piers Morgan Tonight; Dr Edward de Bono, author, innovator and designer of Thinking Tools; Carolyn Everson, VP, global marketing solutions, Facebook; and Google's Eric Schmidt.

Today's programme sees Sir Ken Robinson, will.i.am and Keith Weed, chief marketing and communication officer of Unilever, take to the stage, as well as Saatchi & Saatchi's New Director's Showcase, which will once again take place and celebrate its 21st birthday at Cannes Lions.

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