UK Internet benefits from ad downturnThe latest figures from online advertising company, LemonAd, which monitors all advertising across a sample of 407 UK sites, reveal the number of adverts on the web has increased by 6% month on month. During this time of economic downturn it seems that more and more advertisers with restricted budgets are turning to the internet as a more cost-effective means of maintaining their marketing presence. The number of individual advertisers has increased by 6% and the number of campaigns also increased slightly, up 4% on last month. I ask myself if these figures coming from the UK are accurate, if it indicates a short term trend and if it applies to South Africa. The truth is probably that a shock rippled through the industry a few months ago when all media predicted an advertising slump, everybody cut back spending and now these latest figures is just a correction and maybe a rampup for Christmas. Source: MediaGuardian.co.uk |