CDF - Ad of the Year 2001Members of the Creative Directors Forum judged the CDF Ad of the Year for 2001 from the winners of the CDF Ad of the Month on Tuesday 2 April 2002. A total of 12 months work was judged - from January 2001 to December 2001. A total of 13 judges participated in choosing the winner for the five media categories. The results were tallied by Arlene Donenberg, CDF Administrator, and the awards were presented the same evening to the winning agencies by CDF Chairman, Ross Chowles. Below are the results per category: Magazine1. Exclusive Books/Fanatics "Occupied" (57,2) - Harrison Human Bates. Creative Director: Gerry Human/Claire Harrison; Copywriter: Roanna Williams/Justin Wanliss; Art Director: Ivan Pols Newspaper1. Tiger Brands/Colmans Spray & Cook "Price Tags" (60,3) - TBWA Hunt Lascaris (Gtng). Creative Director: Chris Garbutt; Art Director: Gareth Lessing Outdoor1. Dulux/Campaign "Purple Rinse/Poo/Caterpillar/Foul/Pregnant/Sunburn" (63,0) - Lowe Bull Calvert Pace. Creative Director: Rob McLennan; Copywriter: Justin Gomes; Art Director: Andrew Whitehouse Television/Cinema1. Nashua/Copiers "Scrawl" (63,4) - TBWA Hunt Lascaris (Gtng). Creative Director: Sandy De Witt; Copywriter: Paige Nick; Art Director: Paul Warner Radio (NO AWARD, BUT THE FOLLOWING ORDER)1. 20Twenty/20Twenty.com "FBI" (49,3) - KingJames. Creative Director: Alistair King; Copywriter: Alistair King The panel of judges comprised: Ross Chowles, The Jupiter Drawing Room COMMENTS BY ROSS CHOWLES, CHAIRPERSON FOR CDF AD OF YEAR 2001Overall, our industry can be proud of the high standard in all categories except Radio. In the Print category (Newspaper, Magazine and Outdoor), only one ad had copy. It seems sad that our industry has lost the power of well chosen words. However, this lack of copy bodes well for S.A. at Cannes 2002. Television had plenty of great ideas which reflected in the high scores. Nice to see non-traditional production methods. The winner is proof that you don't need a big budget to make great TV ads. Though the standard was high, high is not enough. We are so close to becoming a giant in the global advertising industry. We just have to try harder. The winning ads can be viewed online at www.voicebank.co.za. |