Ogilvy, King James, TBWA ranked in AdForum Business Creative Report '18PARIS, France - AdForum has released its second annual Business Creative Report, ranking the most successful campaigns and agencies in seven specific sectors, including Ogilvy South Africa, King James and TBWA\Hunt Lascaris. Ogilvy South Africa made it to the top 10 in the Health & Beauty category (the World's First Baby Marathon made it to the top three ads) in Automotive and in Luxury & Premium. King James with Sanlam made it to the Finance ranking in fourth place, and TBWA\Hunt Lascaris came fourth in the Transport & Tourism category. Top performers this year include JvM Spree (Germany) in Automotive; McCann NY in Finance; DDB Chicago in Food & Beverage; AMV BBDO (UK) in Health & Beauty; BETC Paris in Luxury & Premium; Marcel (France) in Retail and Jung Von Matt (Germany) in Transport & Tourism. This year’s most awarded campaign overall came from the retail sector: ‘Black Supermarket’ by Marcel in France. BBDO New York and BETC in Paris were among the agencies who shone for the second year running in the Finance and Luxury sectors respectively. See below for the top three performers in each category. Meanwhile, the website allows viewers to see at a glance which campaigns and agencies did best in their relevant sector. It lists the top 10 campaigns and the top five agencies in each field. AdForum CEO Philippe Paget commented: No other global creative ranking shows the best performing campaigns in individual market segments. The ability to see he year’s most successful work by industry sector is of great interest to CMOs, agencies and consultants.The report is based on the results of the many awards shows with which AdForum has a partnership, including Cannes, D&AD, the Clios, the Epica Awards, The One Show, the LIA, Eurobest, Adfest, Dubai Lynx, Cristal, ADC* Europe, the FAB Awards, the World Luxury Award, the EACA Care Awards, and many more. Below is a brief insight into the top performers: Automotive
Finance
Food & Beverage
Health & Beauty
Luxury & Premium
Retail
Transport & Tourism
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