Alcohol Advertising: A Global Legal Perspective available now
Produced by the Global Advertising Lawyers Alliance (GALA), the book is available on Amazon and directly from GALA and reviews the laws and trends governing alcohol advertising in more than 60 countries, from Argentina to Zimbabwe.
It reports that governments are increasing the restrictions on alcohol advertising around the world, with a particular emphasis on protecting young people and that increased regulation is expected to continue. The book highlights developments around the world, including new restrictions in France and Scotland, the loosening of restrictions in Russia and a recent prohibition in Turkey.
"Despite some consistent themes in the rules for alcohol advertising around the world, many important differences remain," said Brinsley Dresden, GALA Secretary & Treasurer and Partner at Lewis Silkin in London, England, who is also the lead editor of the volume. "As political forces continue to ebb and flow and carry the rules for alcohol advertising in different directions, we can only predict continuous change and inconsistency for the foreseeable future."
The book updates the 2011 edition and adds new chapters on Belgium, Bulgaria, China, Colombia, Dutch Caribbean, Ecuador, El Salvador, Hong Kong, Kenya, Malta, Mozambique, Paraguay, Peru, Puerto Rico, Slovakia, Ukraine and Uruguay.
The book is part of a series of advertising law guides published by GALA, which also includes Advertising Law, Ambush Marketing, Green Marketing and Social Media. For more information, go to www.galalaw.com.