Lions Promo & Activation celebrates creativity that brings brands to life. Entries needed to demonstrate ideas that generate interaction; where consumer participation in an activity serves to promote a product or service.
The Grand Prix went to the Boost Mobile’s ‘Boost your voice’, by 180LA Santa Monica.
Boost Mobile's Promo & Activation Lions Grand Prix-winning work.
click to enlargeThe campaign promoted Boost stores as polling stations in under-served areas populated by low-income and minority voters in a move towards equal voting access.
Entrant | Title | Client | Product | Award |
180LA, Santa Monica | BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | Grand Prix |
SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Gold Lion |
GREY NEW YORK / PROCTER & GAMBLE, Boston | HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | Gold Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Gold Lion |
FRED & FARID PARIS | LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | Gold Lion |
GREY COLOMBIA, Bogotá | PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | Gold Lion |
adam&eveDDB, London | GIVE THE RAINBOW | MARS | SKITTLES | Gold Lion |
SAATCHI & SAATCHI, New York | BRADSHAW STAIN | P&G | TIDE | Gold Lion |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Gold Lion |
McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Gold Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Gold Lion |
GOODBY SILVERSTEIN & PARTNERS, San Francisco | CHEETOS MUSEUM | CHEETOS | CHEETOS | Gold Lion |
GREY NEW YORK / PROCTER & GAMBLE, Boston | HANDLE WITH CARE | PROCTER & GAMBLE | GILLETTE | Gold Lion |
OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Gold Lion |
adam&eveDDB, London | GIVE THE RAINBOW | MARS | SKITTLES | Silver Lion |
POSSIBLE MOSCOW | COFFEE IS NOT A DRUG | CHERNYI (BLACK) COOPERATIVE | COFFEE SUBSCRIPTIONS | Silver Lion |
NEOGAMA BBH, São Paulo | FOOT TYPE TEST AD | ASICS | ASICS FOOT TYPE TEST AD | Silver Lion |
WE BELIEVERS, New York | VOLVO SURVIVOR SALES AGENTS | VOLVO NORTH MIAMI | VOLVO | Silver Lion |
BETC, Paris | CINEMA TO GO | AIR FRANCE | AIR FRANCE | Silver Lion |
ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Silver Lion |
McCANN NEW YORK | FEARLESS GIRL | STATE STREET GLOBAL ADVISORS | SHE ETF | Silver Lion |
ALMAPBBDO, São Paulo | NOSFERATU | GETTY IMAGES | GETTY IMAGES | Silver Lion |
GREY COLOMBIA, Bogotá | PAYPHONE BANK | TIGO-UNE | PAYPHONE MICRO SAVINGS ACCOUNT | Silver Lion |
COLENSO BBDO, Auckland | THE CHILD REPLACEMENT PROGRAMME | MARS NZ | PEDIGREE | Silver Lion |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
Y&R DUBAI | ONE BOOK FOR PEACE | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | INTERRELIGIOUS COUNCIL OF BOSNIA AND HERZEGOVINA | Silver Lion |
OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Silver Lion |
POL, Oslo | 25M2 SYRIA | TV-AKSJONEN NRK, IKEA, RED CROSS | TV-AKSJONEN 2017 | Silver Lion |
LEO BURNETT CHICAGO | YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | Silver Lion |
OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Silver Lion |
THE CLASSIC PARTNERSHIP ADVERTISING, Dubai | FOOTNOTE FOR THE BREAST | MEDCARE WOMEN & CHILDREN HOSPITAL | HEALTHCARE | Silver Lion |
CLEMENGER BBDO MELBOURNE | MEET GRAHAM | TRANSPORT ACCIDENT COMMISSION VICTORIA | TRANSPORT ACCIDENT COMMISSION VICTORIA | Silver Lion |
Y&R LONDON | CHRISTMAS WITH LOVE | MARKS AND SPENCER | MARKS AND SPENCER | Silver Lion |
McCANN MELBOURNE | MADE POSSIBLE BY MELBOURNE | UNIVERSITY OF MELBOURNE | The University of Melbourne | Silver Lion |
VALENSTEIN & FATT, London | SWEAR JAR | COMIC RELIEF | CHARITY APP | Silver Lion |
FCB CHICAGO | TEDDY GUN | ILLINOIS COUNCIL AGAINST HANDGUN VIOLENCE | ANTI-GUN VIOLENCE EDUCATION, AWARENESS AND LOBBYING IN ILLINOIS | Silver Lion |
McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN | RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | Silver Lion |
NURUN, Paris | APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | Silver Lion |
POL, Oslo | 25M2 SYRIA | TV-AKSJONEN NRK, IKEA, RED CROSS | TV-AKSJONEN 2017 | Silver Lion |
UNCLE GREY, Copenhagen | DRAG, DROP & GO | CHEAPFLIGHTS | CHEAPFLIGHTS | Silver Lion |
AKTUELLMIX, São Paulo | EATERNET | HERSHEY’S | HERSHEY’S CHOCOLATES | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
LEO BURNETT CHICAGO | YOUR NAME SAVES | DONATE LIFE AMERICA | ORGAN DONATION REGISTRATION | Silver Lion |
ALMA DDB, Miami | EPISODE LEAK | NETFLIX | NARCOS | Silver Lion |
LIFE OF DAD, Burbank | CHEERIO CHALLENGE | GENERAL MILLS | CHEERIOS | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Silver Lion |
ALMA DDB, Miami | SPANISH LESSONS | NETFLIX | NARCOS | Silver Lion |
SHACKLETON, Madrid | NO METRO | SONY PICTURES SPAIN | GHOSTBUSTERS MOVIE PREMIERE | Silver Lion |
180LA, Santa Monica | BOOST YOUR VOICE | BOOST MOBILE | PROMOTE BOOST STORES AS POLLING STATIONS | Silver Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Silver Lion |
FRED & FARID PARIS | LIBÉ DES RÉFUGIÉS | LIBÉRATION | NEWSPAPERS | Silver Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
LEO BURNETT TORONTO | IKEA: COOK THIS PAGE | IKEA CANADA | IKEA CANADA | Bronze Lion |
COLENSO BBDO, Auckland | DB EXPORT BEER BOTTLE SAND | DB BREWERIES/HEINEKEN NZ | DB EXPORT | Bronze Lion |
AMPLIFY SNACK BRANDS, Austin | PAQUI ONE CHIP CHALLENGE | AMPLIFY SNACK BRANDS | PAQUI CAROLINA REAPER CHIP | Bronze Lion |
CP+B, Boulder | NEW AND NOT IMPROVED | KRAFT HEINZ | KRAFT HEINZ COMPANY | Bronze Lion |
McCANN WORLDGROUP, Milan / MRM/McCANN, Milan / McCANN MILAN | RESPONSIBLY THE BEER | UBREW | RESPONSIBLY | Bronze Lion |
BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
VML, New York | DROP SALES | MOTOROLA MOBILITY | DROID TURBO 2 | Bronze Lion |
VENABLES BELL & PARTNERS, San Francisco | AUDI AND AIRBNB LIVE TO DRIVE | AUDI OF AMERICA | AUTOMOBILES | Bronze Lion |
DAVID, Miami | SCARIEST BK | BURGER KING | BURGER KING | Bronze Lion |
DAVID, Miami | GOOGLE HOME OF THE WHOPPER | BURGER KING | WHOPPER | Bronze Lion |
DM9DDB, São Paulo | PRICE ON THE JERSEY | WALMART | WALMART | Bronze Lion |
GOOGLE CREATIVE LAB, London | BACK TO LIFE IN VIRTUAL REALITY: RHOMALEOSAURUS & GIRAFFATITAN | GOOGLE ARTS & CULTURE | GOOGLE ARTS & CULTURE NATURAL HISTORY | Bronze Lion |
&Co./NoA, Copenhagen | ALL THAT WE SHARE | TV2 | TV2 | Bronze Lion |
THE CYRANOS//McCANN, Barcelona | YOURNALIST | EITB - EUSKAL IRRATI TELEBISTA | YOURNALIST - NEWS APP | Bronze Lion |
DROGA5, New York / MAILCHIMP, Atlanta | DID YOU MEAN MAILCHIMP? | MAILCHIMP | EMAIL MARKETING | Bronze Lion |
DDB & TRIBAL WORLDWIDE AMSTERDAM | GET THE FLOW | VODAFONE | VODAFONE | Bronze Lion |
AC mcgarrybowen, Mexico City | WEIGHT TAG | SAMSONITE | SAMSONITE | Bronze Lion |
CLEMENGER BBDO | TOUCHCAST, Wellington | THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | Bronze Lion |
THE MARTIN AGENCY, Richmond | THE WORLD'S BIGGEST ASSHOLE | DONATE LIFE | ORGAN DONATION | Bronze Lion |
OGILVY & MATHER MUMBAI | SAVLON HEALTHY HANDS CHALK STICKS | ITC SAVLON | SAVLON HEALTHY HANDS CHALK STICKS | Bronze Lion |
BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
TBWA\STOCKHOLM | THE SCANIA CLOCK | SCANIA | TRUCKS | Bronze Lion |
CLEMENGER BBDO | TOUCHCAST, Wellington | THE CONSCIOUS CROSSING | KIWIRAIL | KIWIRAIL | Bronze Lion |
WE BELIEVERS, New York | VOLVO SURVIVOR SALES AGENTS | VOLVO NORTH MIAMI | VOLVO | Bronze Lion |
AP THAILAND, Bangkok / CJ WORX, Bangkok | THE UNUSUAL FOOTBALL FIELD | AP (THAILAND) PUBLIC COMPANY LIMITED. | PROPERTY DEVELOPMENT | Bronze Lion |
SAATCHI & SAATCHI, New York | THE RECEIPT | WALMART | WALMART | Bronze Lion |
SPOTIFY, New York | THANKS 2016, IT'S BEEN WEIRD. | SPOTIFY | SPOTIFY | Bronze Lion |
McCANN LONDON | REALITY XMAS | DOCTORS OF THE WORLD | INTERNATIONAL MEDICAL CHARITY | Bronze Lion |
BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
VOSKHOD, Ekaterinburg | CAR CURLING | SMARTPOLIS INSURANCE | SMARTPOLIS INSURANCE | Bronze Lion |
OGILVY NEW YORK | THE REFUGEE NATION | AMNESTY INTERNATIONAL | AWARNESS AROUND THE REFUGEE CAUSE | Bronze Lion |
TBWA\NEBOKO, Amsterdam | TRAMROULETTE | HOLLAND CASINO | ROULETTE | Bronze Lion |
DAVID, Miami | SCARIEST BK | BURGER KING | BURGER KING | Bronze Lion |
DROGA5 EUROPE, London | THE SLOW MO MARATHON | PARAMOUNT PICTURES | BAYWATCH | Bronze Lion |
BBH, Singapore | UNLIMITED STADIUM | NIKE | NIKE LUNAR EPIC | Bronze Lion |
SAATCHI & SAATCHI, Buenos Aires | ANDES BAR 45 | AB INBEV | ANDES BEER | Bronze Lion |
TBWA\NEBOKO, Amsterdam | TRAMROULETTE | HOLLAND CASINO | ROULETTE | Bronze Lion |
OGILVY BRASIL, São Paulo | VR VACCINE | HERMES PARDINI | DIAGNOSIS LAB | Bronze Lion |
J. WALTER THOMPSON NEW YORK | CONNECTED ROOM | NORTHWELL HEALTH | NORTHWELL HOSPITAL | Bronze Lion |
BETC, Paris | LIKE MY ADDICTION | ADDICT'AIDE | ADDICT'AIDE | Bronze Lion |
DDB & TRIBAL WORLDWIDE AMSTERDAM | GET THE FLOW | VODAFONE | VODAFONE | Bronze Lion |
SAATCHI & SAATCHI, London | MAGENTA UNLEASHED | DEUTSCHE TELEKOM | DEUTSCHE TELEKOM | Bronze Lion |
VALENSTEIN & FATT, London | SWEAR JAR | COMIC RELIEF | CHARITY APP | Bronze Lion |
TBWA\CHIAT\DAY, Los Angeles | SERENA WILLIAMS | MATCH POINT | GATORADE | GATORADE | GATORADE | Bronze Lion |
OGILVY & MATHER AFRICA, Nairobi | MOST ELIGIBLE BACHELOR | OL PEJETA CONSERVANCY | WILDLIFE CONSERVATION | Bronze Lion |
ACNE, Stockholm / IKEA, Malmö | IKEA RESPONDS TO BALENCIAGA | IKEA | FRAKTA BAG | Bronze Lion |
CLEMENGER BBDO MELBOURNE | HUNGERITHM | MARS CHOCOLATE AUSTRALIA | SNICKERS® | Bronze Lion |
NURUN, Paris | APARTMENT STORES | DELAMAISON | HOME DECORATION AND FURNISHINGS | Bronze Lion |