Geldenhuys celebrates moving forward for Standard Bank
Egg Films' Kim Geldenhuys' directed Moving Forward, the new Standard Bank commercial from TBWA\Hunt\Lascaris. The spot showcases the significant historical moments from the 1900s to the present day, telling the story of how the human race has progressed and how good it feels to move forward.
"With each step forward for humanity, regardless of its scope, one thing remains constant: our joy in celebrating the act itself - that breakthrough moment of progress," says Kim.
Edited by Kobus Loots at Upstairs Post, the spot is held together by some clever lip-synching to RobRoy Music's mashup of various versions of Sh Boom Sh Boom (Life Could Be A Dream), originally written by The Chords.
For more info, visit www.eggfilms.tv.