ABC press release 14/10/2015
Audit Bureau of Circulations of South Africa
The ABC undertakes a considerable number of check audits each year within its audit and reporting processes.
During the performance of a routine check audit on Times Media Group's newspapers, it was established that certain copies of the Sunday Times were incorrectly classified as Business Subscriptions. The ABC determined that these copies qualify as voucher copies and will be re-classified accordingly.
The circulation certificates of the Sunday Times will be adjusted for the previous 12 months i.e. from Quarter 2 (July- September) 2014, and revised circulation figures issued. The exact number of copies to be excluded from circulation has yet to be precisely determined, but is in the region of 12500 copies.
The ABC Board remains resolute in its commitment to all stakeholders to uphold the integrity of the currency, and to deliver accurate, credible, and consistent circulation data.
In keeping with our check audit process, a statement to all members will be issued shortly.