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ABC multi-platform certification

The ABC will be offering multi-platform certification from January 2016. The platforms consist of web and app traffic, digital publications and email newsletters.
In addition, the ABC will be providing a headline report per title, which will consist of summarised data for all platforms (including print) applicable to that title.

Reporting standards have been developed for each platform, which will be finalised once members have commented.

Audit Bureau of Circulations
Audit Bureau of Circulations
The ABC is a non-profit organisation registered in terms of Section 21 of the Companies' Act, based on a bi-partite agreement between advertisers, advertising agencies and media owners.

 
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