Big changes: e.tv prime time gets a revampTX: Monday, 2 March 2015 Get ready for an all new e.tv schedule - some exciting changes are in store for e.tv prime time from 2 March. Viewers are in for a treat, the channel will serve up a host of locally inspired and scintillating shows to diversify the prime time line up. It is a feast of some of the finest local shows, anything from telenovelas, local crime dramas to gritty reverting rural dramas. Across the different shows, prime time will be dominated by some of the most renowned talent in South Africa. This new content is a neatly packaged profile of the South African society, the stories we know at face value. e.tv goes in depth into the complexities of the multi-cultural community we are, a vision that the channel gets closer and closer to realising with each additional show. "It is important to note that in the past five years South African television has had a commendable increase in the output of local content. e.tv aims to be at the forefront of this growth by not only introducing a high number of new and local genres, we have also improved story-telling, production and directing. This ensures that our content is competitive and I'm certain our viewers will enjoy the new prime time schedule that has been in planning for a few years," enthused Monde Twala, MDr for e.tv Channels Division. Patrick Shai, lead actor in Ashes to Ashes The cast of the upcoming drama series, Umlilo Jamie Bartlett and the Rhythm City crew move to the height of prime time at 7pm, Mondays to Fridays "This level of programming aims to set trends, and get viewers to expect more from channels. We are in strategy mode, we need ideas and partners to realise these goals. The aim of these programmes is to invest in the development of local content as part of celebrating our legacy, protecting and preserving our cultures. The local film industry has the responsibility to ensure that we tell relevant and resonating local stories. The list is very long for 2015. Every year we make sure that we go big, fresher and better. We are happy about the natural growth of our channels, we want more, and we want to grow bigger. Our vision still remains; to be the destination of choice," concluded Twala, MD for e.tv Channels Division. This 2015, e.tv will introduce brand new shows in the prime time slot throughout the year. Viewers can also catch this line-up on the e.tv HD channel (channel 104) on OpenView HD. OpenView HD is available at leading retail stores.
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