Millward Brown announces the Best Liked Ads from Q4 2013

Issued by Kantar
20 Mar 2014
What do kids, dogs and humour have in common? They all feature in the top 10 Best Liked Ads for Q4 from Millward Brown. They are also a fairly universal ingredient for advertising that resonates with the consumer.
Millward Brown announces the Best Liked Ads from Q4 2013

The first challenge of advertising is to make people pay attention. Funny ads attract attention and kids and pets have that cute factor that draws attention as well. The second challenge for advertisers, and the most important, isn't merely to attract attention, but to hold it and focus it on your brand. The ad must create a virtual magnifying glass that highlights something specific to the brand - some fact, idea or impression - and give it enough emotional charge to become established in the consumer's memory.

Well done to the brands and agencies who made this connection!

RANKADCREATIVE AGENCY
1Coca-Cola - Share A Coke With BobbyDraftfcb
2Oreo Cookie - South African Oreo PrincessDraftfcb
3Steers - Tiny BurgersJoe Public
4Danone - Yo-JellyY&R
5Capitec Bank - Open From 8am - 5 pmNinety9cents
6Danone Ultra Mel Custard - Dear SantaY&R
7Spekko Rice - Spekkoliciously GoooooodIndustry Creative Engineers
8Wimpy - Own Your DayDraftfcb
9VW - Crying BabyVolkswagen South Africa
10Savanna Cider - Savanna DarkDraftfcb



Click here to view all the Best Liked Ads.

Kantar
Kantar
Kantar is the world's leading evidence-based insights and consulting company. We have a complete, unique and rounded understanding of how people think, feel and act; globally and locally in over 90 markets. By combining the deep expertise of our people, our data resources and benchmarks, our innovative analytics and technology we help our clients understand people and inspire growth.
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