2011 entry numbers double for AME

A total of 19 countries are participating in the awards with India and Singapore having submitted the most (171 each), followed by China (111).

"To double the amount of entries is an incredible result for this year's Asian Marketing Effectiveness awards," says Myriam Coupard, festival director of the Asian Marketing Effectiveness Festival and Spikes Asia. "It is a clear indication that measurable and effective campaigns are now, more than ever, vital to brand development and growth. Within a rapidly evolving industry, marketers not only want to see that their campaigns are effective, but are challenging and demanding that they be so. I have no doubt that there will be some very interesting case studies that will be amongst the winners," she continues.

The entries will be judged in Shanghai in May by a 36-strong jury from Asia-Pacific chaired by Bob O'Leary, head of Global Marketing for Citi. The winners will be announced at the Asian Marketing Effectiveness awards ceremony on 13 May 2011 at the Pudong Shangri-La hotel in Shanghai, the culmination of the two-day Asian Marketing Effectiveness Festival.

For more on the 2011 Asian Marketing Effectiveness Festival and to register to attend, go to www.ame.asia. Cannes Lions and Haymarket Asia are joint organisers of the event.

Key dates:

Delegate registration: now open
Festival: 12 & 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC
Awards Ceremony: 13 May 2011 - Pudong Shangri-La hotel, Shanghai, PRC