Branding South Africa

Besides being an accomplished speaker, Yvonne Johnston is well known in our industry, having been involved in advertising and marketing for over 20 years as a highly respected Media Director before launching her own marketing consultancy. Yvonne was recently appointed CEO of the International Marketing Council, developing Brand South Africa, a Government/Private Sector partnership aiming to positively influence perceptions about the country thereby encouraging trade, tourism and investment and simultaneously encouraging South Africans to believe in their country.

Entitled 'Brand SA', Yvonne's presentation to AMASA will highlight the role of media and other communication channels in positively positioning South Africa, both locally and globally.

Date: Monday 29 July 2002
Venue: The Blues Room
            Village Walk
            Sandton
Time: 17h30
Cost: Members - Free entry on presentation of membership card
            Non Members - R50.00
Sponsor: Food kindly sponsored by SABC Airtime Sales