First set of D&AD awards results include South Africans
Thirty-two of the entries have been nominated for a D&AD Pencil. The winners will be announced at the D&AD Awards Ceremony & Dinner on 3 June 2010 at The Roundhouse, London.
Of the 30% of judging completed, the nomination and In-Book results have been released for:
Book Design
Magazine and Newspaper Design
Mobile Marketing
Outdoor
Press
Radio
TV & Cinema Communications
Typography
Writing for Design
“We've shown that even a volcano can't stop judging from going ahead - an event that really showed the industry's commitment to D&AD, with people driving across Europe and changing their schedules at very short notice to be here,” said D&AD President Paul Brazier.
“There's also been speculation about the impact of the recession on creativity. From what I've seen so far, though, this all couldn't be further from the truth. Maybe it's because creatives are used to turning negatives into positives, but right now I'd say that great creativity is winning the day against the forces of the economy and nature.”
2010 D&AD shortlists:
Outdoor Advertising
Twelve entries have been selected to go into the D&AD Annual. The two nominations were picked up by TBWA\Hunt\Lascaris Johannesburg (SA) and CHI & Partners (UK)
| Section | Title | Client | Agency | Nation | Award |
| Outdoor Advertising: Pavement Posters | Cheaper than paper | The Zimbabwean Newspaper | TBWA\Hunt\Lascaris Johannesburg | South Africa | In Book |
| Outdoor Advertising: Poster Advertising Campaigns | Cheaper than paper / Fight the regime / Z$250 000 000 / Trillion Dollar Billboard / Trillion Dollar wallpaper | The Zimbabwean Newspaper | TBWA\Hunt\Lascaris Johannesburg | South Africa | Nomination |
Press Advertising
A total of 23 entries will feature In-Book, including three nominations.
One went to M&C Saatchi (UK) and two to Touch DDB (UK).
| Section | Title | Client | Agency | Nation | Award |
| Press Advertising: Magazines Press Advertising Colour | Left her wedding / Left the costume party / Left the sports game | NSRI | Ogilvy Cape Town (Pty) Ltd | South Africa | In Book |
Radio
Seven entries have been selected to go into the D&AD Annual. Clemenger BBDO (NZ) and DraftFCB (SA) both received nominations.
| Section | Title | Client | Agency | Nation | Award |
| Radio: Radio Commercials over 30 seconds | El Loco | Genuine Parts | Draftfcb SA | South Africa | In Book |
| Radio: Writing | El Loco | Genuine Parts | Draftfcb SA | South Africa | Nomination |
Writing for Design
A total of 13 entries will feature In-Book, including four nominations.
The Jupiter Drawing Room (SA) , Royal Mail Group Limited (UK), Abbott Mead Vickers BBDO (UK) and innocent drinks (UK) picked up the four nominations.
| Section | Title | Client | Agency | Nation | Award |
| Writing for Design: Graphic Design | Wanna Be A Rockstar? Deodorant / Wanna Be A Rockstar? Boxers / Wanna Be A Rockstar? Socks / Wanna Be A Rockstar? DVD / Wanna Be A Rockstar? CD / Wanna Be A Rockstar? Beanie / Wanna Be A Rockstar? Lip Balm / Wanna Be A Rockstar? Mints | DVDS | The Jupiter Drawing Room Cape Town South Africa | South Africa | Nomination |
Further results will be announced throughout the week on www.dandad.org together with interviews with judges and daily updates.