Senior Marketing Coordinator

Who we are

We provide premium cooling and refrigeration solutions for homes and outdoor adventures.

Who we are looking for

A senior marketing coordinator who will play a pivotal role in driving and executing marketing strategies that align with our business objectives.

What you will do

Strategic planning and execution

• Collaborate with senior management to develop comprehensive marketing strategies.
• Translate strategic briefs into actionable marketing plans and campaigns.
• Monitor and analyse market trends to adjust strategies accordingly.

Retail and trade marketing

• Manage and strengthen relationships with retail partners.
• Plan and execute retailer promotions, in-store promotions, point-of-sale materials and retail campaigns.
• Coordinate with sales teams to align marketing efforts with sales goals.

Digital and social media management

• Oversee digital marketing initiatives, including social media, email marketing and website content.
• Guide and mentor team members responsible for social media and online presence.
• Utilise platforms like Google Ads, Google Analytics and Meta Business Suite to optimise campaigns.

Creative and design oversight

• Lead the design team to ensure creative outputs align with brand guidelines and strategic objectives.
• Provide hands-on design support when necessary, utilising tools like Adobe Creative Suite.
• Develop marketing materials, including print collateral, digital assets and promotional items.

Team leadership and project management

• Supervise and mentor the marketing team, fostering a collaborative and innovative environment.
• Manage project timelines, budgets and resources to ensure timely and efficient campaign execution.
• Organise and coordinate events, activations and promotional activities.

Market research and trend analysis

• Conduct competitor analysis and market research to identify opportunities and threats.
• Stay abreast of industry trends, particularly in digital and retail marketing, to inform strategy.
• Implement innovative marketing techniques, including the use of AI tools, to enhance efficiency and creativity.

What you will need

Education

• Bachelor’s degree or diploma in marketing, business administration, or a related field.

Experience

• Five to eight years of marketing experience, preferably within the retail sector.

Skills

• Proven ability to develop and execute marketing strategies.
• Strategic thinker with hands-on execution ability.
• Proficiency in digital marketing tools and platforms (e.g., Google Ads, Google Analytics, Meta Business Suite).
• Hands-on design experience with Adobe Creative Suite or similar tools.
• Strong leadership and team management skills, with the ability to mentor junior staff.
• Excellent written and verbal communication abilities.
• Analytical mindset with the ability to interpret data and make informed decisions.
• Confident, strong-willed and able to push ideas forward.
• Proactive, creative and adaptable to changing market conditions.
• Excellent project management skills.

Posted on 07 Mar 08:57, Closing date 5 Apr