Digital Media Lead - Programmatic and Social

Who are we:

A forward-thinking marketing agency, specialising in cutting-edge digital advertising solutions. We leverage programmatic technology, social media platforms, and data-driven strategies to deliver impactful campaigns that drive engagement and business growth.

Who are we looking for:

We are seeking an experienced digital media lead – programmatic & social for a one-year fixed-term contract. This senior-level role is perfect for a programmatic advertising expert with a strong background in paid social media strategies. You are a data-driven leader who thrives on maximising ROAS through AI-driven ad placements, audience segmentation, and automated bidding strategies.

What will you do:

Strategic leadership and execution:

• Develop and execute comprehensive programmatic and paid social media strategies aligned with business objectives. Research emerging trends and adopt innovative technologies.

Programmatic advertising management:

• Manage ad buys using DSPs (Google DV360, The Trade Desk, Xandr, Amazon DSP).
• Utilise real-time bidding (RTB) to optimise CPM and CPC.
• Implement audience segmentation with first- and third-party data.
• Leverage AI tools for bid adjustments and creative variations.

Paid social media strategy and execution:

• Oversee campaigns on platforms such as Meta (Facebook & Instagram), LinkedIn, TikTok, Twitter (X), Snapchat, and Pinterest.
• Execute A/B tests to refine creatives, copy, and CTAs.
• Use social listening tools to monitor sentiment and engagement.

Performance monitoring and optimisation:

• Analyse campaign data using Google Analytics, Facebook Business Manager, Adobe Analytics, and Tableau.
• Track KPIs including CPA, ROAS, CTR, and conversion rates.
• Optimise creatives and placements based on real-time insights.

Budget and bidding strategy:

• Allocate budgets effectively across platforms.
• Use manual and automated bidding strategies to maximise efficiency.

Cross-team collaboration and stakeholder communication:

• Work with creative teams to ensure campaigns align with brand standards.
• Collaborate with data analysts for audience segmentation.
• Provide detailed performance reports with actionable insights.
• Mentor junior team members on best practices.

Compliance and industry standards:

• Ensure compliance with POPIA (South Africa) and GDPR (Europe).
• Stay informed on algorithm updates, policy changes, and industry standards.
• Implement privacy-compliant ad personalisation strategies.

What will you need:

Technical skills:

• Proficiency in DSPs (Google DV360, The Trade Desk, Xandr, Amazon DSP).
• Expert knowledge of social platforms (Facebook Ads Manager, LinkedIn Ads, TikTok Ads, Twitter Ads).
• Strong experience with Google Analytics, Facebook Pixel, and conversion tracking tools.
• Advanced bid management and audience segmentation skills.
• Familiarity with AI-driven ad buying and automated campaign tools.

Soft skills:

• Strong analytical and problem-solving abilities.
• Excellent communication skills for stakeholder reporting.
• Cross-functional collaboration experience with creative and analytics teams.
• Strong project management skills with the ability to manage multiple campaigns simultaneously.

Posted on 18 Feb 09:14, Closing date 19 Mar