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Trade mark registration: Did you include the specification?Some business owners elect to embark on the registration of their trade marks on their own, without consulting with a specialist trade mark attorney, mainly to save costs. More often than not this decision leads to the business owner incurring legal costs which could possibly have been avoided at the filing stage. A common mistake is to merely include the selected class heading as a specification when filing for a trade mark. ![]() Image source: Dusit Panyakhom from Pexels The specification of a trade mark application should be specific to the goods and/or services traded with under the trade mark in question, and can include goods and/or services you intend to deal in under the trade mark in the near future. Filing a trade mark application without a carefully formulated specification could lead to the following:
All these consequences require the consideration of a specialist trade mark attorney to ensure that:
In the circumstances, it is highly recommended to involve a specialist trade mark attorney from the outset when filing a new trade mark application. About the authorLiani Taljaard, Associate & Trade Mark Attorney, KISCH IP |