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Presidential succession issues and consequences - updateIn September and October, TNS Research Surveys, South Africa's leading marketing and social insights company, conducted two studies to determine how people feel about key issues around who might be the next President of South Africa. One survey was conducted in September amongst a sample of 2 000 SA adults from the seven major metropolitan areas of South Africa, interviewing them face-to-face in their homes, with a margin of error of under 2.5%. The second was amongst 752 adults in smaller towns and rural areas of South Africa. This has a margin of error of under 4%. Who do people feel might be the next President of South Africa in 2009?The front runner, albeit with a relatively small percentage of the total responses, is Jacob Zuma. People were asked who they felt might succeed President Mbeki as the next President of South Africa, and then who they would most like to be President of South Africa.
The close correspondence of these results suggests that most people are not able to respond beyond their own personal preferences. It further suggests a lack of understanding that the next president must come from the ruling party and that the chances of this not being the ANC are low. As one might expect, there are strong differences by race group. For metro areas:
For non-metro areas, Jacob Zuma is by far the front runner for blacks at 48% (but 54% for males and the youth), with 11% mentioning Thabo Mbeki and Phumzile Mlambo-Ngcuka (18% said “don't know”). Whites put Jacob Zuma at 10% and Thabo Mbeki at 5% with 70% saying “don't know”. Coloureds gave Jacob Zuma and Patricia de Lille each an 11% response but Thabo Mbeki led at 17% - with 37% saying “don't know. Clearly, there is little consensus in general although, amongst blacks, Jacob Zuma has by far the highest response. Nonetheless, the issue is seen to be relatively wide open. Our take-outIt seems that people do not well understand how the next President of South Africa is determined but that Jacob Zuma is the front runner as at end October 2007, especially amongst blacks Technical noteThe metro study was conducted amongst a sample of 2 000 adults (1260 blacks, 385 whites, 240 coloureds and 115 Indians/Asians) in the seven major metropolitan areas in the first half of September 2007: it has a margin of error of under 2.5% for the results found for the total sample. The second study was conducted in early October amongst 752 adults in smaller towns and rural areas (576 blacks, 100 whites and 76 coloureds). The studies were conducted by TNS Research Surveys (Pty) Ltd as part of their ongoing research into current social and political issues and were funded by TNS Research Surveys. For more details, please contact Neil Higgs on 011-778-7500 or 082-376-6312. About TNS Our strategic goal is to be recognised as the global leader in delivering value-added information and insights that help our clients to make more effective decisions. As industry thought leaders, our people deliver innovative thinking and excellent service to global organisations and local clients worldwide. We work in partnership with our clients, meeting their needs for high-quality information, analysis and foresight across our network of over 70 countries. We are the world's foremost provider of custom research and analysis, combining in-depth industry sector understanding with world-class expertise in the areas of Retail and Shopper Insights, Stakeholder Management, New Product Development, and Brand and Communications. We are a major supplier of consumer panel, media intelligence and internet, TV and radio audience measurement services. TNS is the sixth sense of business.
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